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书籍目录

Foreword (Karen Dietz)PrefaceIntroduction (Sylvia LLovely)Part One: How Organizations Are Using Stories in Day-to-Day Operations1 How Can I Help You? Service with a Smile—and a Story (Susan Stites)2 Put Your Money Where Your Mouth Is: Unleashing the Power of People Through Stories (Marcy Fisher)3 We Need More We and Less Me: How Stories Build Teams and Teamwork (Susan MOsborn,Marcy Fisher)4 You Get What You Give: Leadership in Action Through Stories (Lori LSilverman)5 Are We On Track? How Stories Impact Project Management (Denise Lee)6 Who Said Money Is Everything? Story Is the New Currency in Financial Management (Alicia Korten, Karen Dietz)7 We’ve Never Done It This Way Before: Prompting Organizational Change Through Stories (North McKinnon)Part Two: How Organizations Are Using Stories Strategically8 The Sky Is Falling:When Difficult Times Call for a New Story (Michael J.Margolis)9 Why Are We Here? Stories That Define Us (Evelyn Clark)10 I Can See Clearly Now: Bringing Strategy Alive Through Stories (Madelyn Blair)11 The Fog Is Lifting: Seeing Connections to Marketing and Marketing Research Through Stories (Steven NSilverman, Susan J.Moore)12 What’s in a Name? How Stories Power Enduring Brands (Ashraf Ramzy, Alicia Korten)Part Three: Moving Stories into and Across the Organization13 It Pays to Be a Pioneer: Blazing a Trail for Stories (Lori LSilverman)14 What Do You Suggest We Do? Finding Answers and Ideas in Research (Jo Tyler)15 There Are Five Sides to Every Story:Which Are You Missing? (Lori LSilverman)Tell Me Your StoryAppendix 1: About the IntervieweesAppendix 2: About the ContributorsReferencesSuggested Resources (Joanna Truitt)AcknowledgmentsAbout the EditorIndex

作者简介

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  This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have.No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

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