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书籍目录

Preface Acknowledgments Chapter 1: It’s the Culture, Stupid! 　The Marketplace Speaks 　What the Best Know and Do 　32 Years and Counting 　A Results Rule! Culture 　Organizational DNA 　Change Performance to Change the Culture 　Is Your Culture in Trouble? 　It’s Never Just One Thing 　Everyone Leads 　Results Rules Chapter 2: Has-Beens, Wannabes, and Heroes 　You Know Them by Their Performance 　The Two-Year Wonders 　Are You on the Right Track? 　Faulty Thinking—Faulty Assumptions 　More Faulty Assumptions 　Moving toward Hero Status 　The Pressure to Avoid the Truth 　The Courage to Keep Asking 　The Truth Begins with Open Communication 　The Open Door 　Selling Hats to Each Other 　You Can’t Be All Three 　So What? 　Results and Responsibility 　Can You Handle the Truth? 　Results Rules Chapter 3: Pursue the Best over the Easiest 　The Most Important Decision You Will Make 　Three Types of Choices 　Pursuing Your Best Purpose 　The Ticket to the Party 　Poor Fundamentals Make Your Distinction Irrelevant 　If the Government Can Do It, Why Can’t You? 　Doesn’t Everyone Want to Pursue the Best? 　More than Money 　Let’s Talk about People 　Talent Does Not Always Win 　Get the Sack 　The Lilly Test 　The Ultimate Choice 　I Admit It 　Disastrous Choices 　What Choice Will You Make? 　Results Rules Chapter 4: Leverage the Power of Partnerships Chapter 5: Focus the Energy Chapter 6: Show the Courage of Accountability Chapter 7: A Love Affair with Results Notes Index About the Author

作者简介

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  Praise for RESULTS RULE!

   

   

   "What on earth could pre-thawed turkeys, Eva the dolphin, and toothpaste tubes squeezed from the middle have to do with the success of your business? Everything. Results Rule! is that rare business book that you can't put down, and you shouldn't, because the lessons within aren't just helpful, they're vitally important. Don't put Results Rule! on the stack of books you mean to read soon. Buy it, take it home, and read every word before your competitor does."

   --Joe Calloway, author of Indispensable: How to Become the Company That Your Customers Can't Live Without

   

   "Most business books give you everything you need and want to do, except the only thing that matters--getting results. This book is well written, with great examples, stories, and real advice that will actually show you how to improve your results. Buy it--read it--heed it--and watch your results improve."

   --Larry Winget, author of Shut Up, Stop Whining & Get a Life

   

   "Results Rule! delivers practical ideas that will keep your organization on course for success in a competitive marketplace. Randy Pennington offers ideas that work if you are on the frontline or in the executive suite. He has nailed the essence and importance of culture."

   --Howard Putnam, former CEO, Southwest Airlines author of The Winds of Turbulence

   

   "If you hate your competition, it's because they're beating you. If you want your competition to hate YOU--read Randy Pennington's book, and give it to all your people."

   --Jeffrey Gitomer, author of The Little Red Book of Selling

   

   "Six rock solid concepts plus real examples in a quick and easy read equal real results. A guide to differentiating your organization in the marketplace."

   --M. Cass Wheeler, CEO, American Heart Association

   

   "Randy's business savvy and expertise are evident throughout this book. His thoughtful analyses produce vital points for any business that wants to grow and thrive in the twenty-first century."

   --Nido Qubein, President, High Point University Chairman, Great Harvest Bread Company

   

   "In a very engaging, quick read, Randy Pennington cuts through the hype of most management bestsellers to propose a deceptively simple premise--a culture that never loses focus on the desired result and always wins. Pennington takes you by the hand and shows you how to take an honest look at your own organization, then act immediately to create and nurture a culture that achieves results day in and day out. Results Rule! is one of those rare books you'll keep close at hand for years to come."

   --Marci Armstrong, PhD, Associate Dean, Masters Programs Cox School of Business, Southern Methodist University

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