2009考研英语阅读理解高分强化训练120篇

章节摘录

　　What do consumers really want？ That s a question market researchers would love to answer. Butsince people don t always say what they think, marketeers would need direct access to consumersthoughts to get the truth.　　Now,in a way, that is possible. At the" Mind of the Market" laboratory at Harvard BusinessSchool, researchers are looking inside shoppers skulls to develop more effective advertisements andmarketing pitches. Using imaging technique~ that measure blood flow to various parts of the brain, theHarvard team hopes to predict how consumers will react to particular products and to discover the mosteffective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and busi-ness school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people s prefer-ences," says Kosslyn,"just to speak to their actual desires. " The groups findings,though still pre-liminary, could radically change how firms develop and market new products.　　The Harvard group use position emission tomography （PET） scans to monitor the brain activi-ty. These PET scans, along with other non-invasive imaging techniques, enable researchers to seewhich parts of the brain are active during specific tasks （ such as remembering a word）. Correlationshave been found between blood flow to specific areas and future behavior. Because of this, Harvard re-searchers believe the scans can also predict future purchasing patterns. According to an unpublishedpaper the group produced," It is possible to use these techniques to predict not only whether peoplewill remember and have specific emotional reactions to certain materials, but also whether they will beinclined to want those materials months later. "　　The Harvard group is now moving into the next stage of experiments." They will explore how peo-ple remember advertisements as part of an effort to predict how they will react to a product after havingseen an ad. The researchers believe that once key areas of the brain are identified, scans on about twodozen volunteers will be enough to draw conclusions about the reactions of specific segments of thepopulation. Large corporations　　including Coca Cola, Eastman Kodak, General Motors, and Hall-mark　　have already signed up to fund further investigations.

前言

　　以突破某种考试为目的的学习行为，其基本学习原理就是锁定最有效的学习任务，并精确测算完成此任务所需的学习时间，在学习时间和学习任务之间构建最合理的配置关系才能达成最佳的学习效果。　　对于刚刚踏上征途的考研学子而言，其最主要的学习任务就是看书，最迫切需要了解的就是到底应该看哪些书，需要花多少时间，如何来规划才能收获最大的学习价值。　　万学·海文通过对往年数万考研学子的深入调查表明：　　◆每个考研学子最少会在学习资料上花费超过70％的学习时间；　　◆许多考研学子因缺乏科学权威的指导在选择学习资料时常常无所适从；　　◆许多考研学子因盲目跟风常常会购买大量超越自己学习时间极限的学习资料。　　为帮助刚刚踏上考研路的学子们构建最清晰、最合理的学习规划方案，万学·海文凭借其在考研领域最强大的权威师资和最优秀的辅导团队，组织了各考研学科原命题组专家、阅卷组专家，并会同万学·海文冠军辅导团队，融合十五年辅导精华，回归学习原理的本质，精心打造了本套全程策划书系，在众多的考研辅导书籍中，它独具特色，卓尔不群，主要具有如下优异品质。

内容概要

　　白洁，中国人民大学外国语学院教授、英语考研室主任，国家教育駾考试中心国际考试北京地区托福考试主考负责人，国家英语四六级命题组负责人，全国硕士研究生入学考试北京地区英语阅卷组负责人。当之无愧的考研英语传授名家。　　刘启升，中国人民大学外国语学院副教授。从事多年的英语教学工作，是人民大学资深的学科带头人，对英语阅读理解的命题有深入的研究。　　王建华，中国人民大学外国语学院副教授，人大权威考研英语辅导体系的核心成员，国家英语阅卷组资深专家。　　伍松，中国人民大学著名考研英语辅导专家，优秀青年教师，最受学生欢迎的考研名师，国家英语阅卷组资深成员。

书籍目录

Unit 1  Unit 1  答案及解析Unit 2Unit 2  答案及解析Unit 3Unit 3  答案及解析Unit 4Unit 4  答案及解析Unit 5Unit 5  答案及解析Unit 6  Unit 6  答案及解析Unit 7  Unit 7  答案及解析Unit 8  Unit 8  答案及解析Unit 9  Unit 9  答案及解析Unit 10Unit 10  答案及解析Unit 11Unit 11  答案及解析Unit 12Unit 12  答案及解析Unit 13Unit 13  答案及解析Unit 14Unit 14  答案及解析Unit 15Unit 15  答案及解析Unit 16Unit 16  答案及解析Unit 17Unit 17  答案及解析Unit 18Unit 18  答案及解析Unit 19Unit 19  答案及解析Unit 20Unit 20  答案及解析Unit 21Unit 21  答案及解析Unit 22Unit 22  答案及解析Unit 23Unit 23  答案及解析Unit 24Unit 24  答案及解析答案速查

编辑推荐

　　《2009考研英语阅读理解高分强化训练120篇》附有详尽的学习计划，针对不同基础的学生应该在什么阶段、花费多少时间学习本书，在学习计划中都有科学量化的系统说明。　　一篇好的阅读练习需要千锤百炼，一篇好的阅读练习需要反复推敲，一篇好的阅读练习需要费时良久，关于阅读练习图书的品质，我们坚信——只有团队才能创造精品。　　全程规划＋使用说明，手把手教你高效复习。

作者简介

《考研英语阅读理解高分强化训练120篇(2009最新版)》：好的产品要有好的《使用说明书》；万学海文09考研辅导书系全国独家首度配备《使用说明书》。

《2009考研英语阅读理解高分强化训练120篇》附有详尽的学习计划，针对不同基础的学生应该在什么阶段、花费多少时间学习《考研英语阅读理解高分强化训练120篇(2009最新版)》，在学习计划中都有科学量化的系统说明。

一篇好的阅读练习需要千锤百炼，一篇好的阅读练习需要反复推敲，一篇好的阅读练习需要费时良久，关于阅读练习图书的品质，我们坚信——只有团队才能创造精品。

全程规划＋使用说明，手把手教你高效复习。

图书封面

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