批判性读本

内容概要

大卫·罗（David Rowe）分别从诺丁汉（Nottingham）大学、约克（York）大学和埃塞克斯（Essex）大学获得了社会学学位。他目前是澳大利亚纽卡斯尔大学（University of Newcastle）文化工业与实践研究中心（CU-ltural Industries and practices Research Centre-CIPS）主任。

书籍目录

PUBLISHER'S ACKNOWLEDGEMENTS  SERIES EDITOR'S FOREWORD  ACKNOWLEDGEMENTS  CONTRIBUTORS  1  INTRODUCTION:MAPPING THE MEDIA SPORTS CULTURAL COMPLEXPARTI MEDIA SPORT CONSTRUCTION:HISTORY,LABOUR,CULTURE AND ECONOMICS  2  SPORT AS ENTERTAINMENT:THE ROLE OF MASS COMMUNICATIONS  3  THE TV AND SPORTS INDUSTRIES  4  THE DREAM TEAM,COMMUNICATIVE DIRT,AND MARKETING SYNERGY:USA BASKETBALL  AND CROSS-MERCHANDISING IN TELEVISION COMMERCIALS  5  CPORTS MEDIA SANS FRONTIERES  6  SPEAKING THE 'UNIVERSAL LANGUAGE OF ENTERTAINMENT':NEWS  CORPORATION,CULTURE AND THE GLOBAL SPORT MEDIA ECONOMY  7  SPORTS PAGE:A CASE STUDY IN THE MANUFACTURE OF SPORTS NEWS FOR THE  DAILY  PRESS  8  BREAD,BUTTER AND GRAVY:AN INSTITUTIONAL APPROACH TO TELEVISED SPORT  PRODUCTION  9  MEGA-EVEBTS AND MEDIA CULTURE:SPORT AND THE OLYMPICSPARTII MEDIA SPORT DECONSTRUCTION:READINGS,FORMS,IDEOLOGIES AND FUTURES  10  LOCAL VISIONS OF THE GLOBAL:SOME RERSPECTIVES FROM AROUND THE WORLD  11  NIKE'S COMMUNICATION WITH BLACK AUDIENCES:A SOCIOLOGICAL ANALYSIS OF  ADVERTISING EFFECTIVENESS VIA SYMBOLIC INTERACTIONISM  12  THE TELEVISED SPORTS MANHOOD FORMULA  13  THE BASIC CONTENT: 'IDEALLY BEAUTIFUL AND SEXY WOMEN FOR MEN'  14  'I WANT TO BE THE MINORITY':THE POLITICS OF YOUTHFUL WHITE MASCULINTIES  IN SPORT AND POPULAR CULTURE IN 19905 AMERICA  15  WOMEN,SPORT AND GLOBALIZATION:COMPETING DISCOURSES OF SEXUALITY AND  NATION  16  REPRSENTATIONS OF FOOTBALL IN BASEBALL LITERATURE: THE LYRIC FENWAY,THE  PROSODY OF THE DODGERS,AND ARE YOU READY FOR OME FOOTBALL?  17  SPORT AS CONSTRUCTED AUDIENCE:A CASE STUDY OF ESPN'S THE EXTREME GAMES  18  CONYERGENCE: SPORT ON THE INFORMATION SUPERHIGHWAY    19  INTERNET COVERAGE OF UNIVERSITY SOFTBALL AND BASEBALL WEB SITES: THE  INEQUITY  CONTINUES

作者简介

《批判性读本:体育文化和媒介(影印版)》一书广泛收录了有关体育、文化和媒介三者关系的文章，既有经典的作品，也有新近的文献。适用于本科和研究生层次的文化与媒体研究、社会学、体育与休闲研究、传播学和性别研究等领域。

图书封面

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