达到十亿的蓝图

书籍目录

ForewordPrefaceAcknowledgments1.The Blueprint Thesis: A Different Approach to GrowthPart One: Create and Sustain a Breakthrough Value Proposition2.The Blueprint Value PropositionPart Two: Create and Sustain Exponential Revenue Growth3.Exploit a High-Growth Market Segment4.Marquee Customers Shape the Revenue Powerhouse5.Leverage Big Brother Alliances for Breaking into New MarketsPart Three: Seizing the Opportunity to Create Exponential Returns6.Becoming the Masters of Exponential Returns7.The Management Team: Inside-Outside Leadership8.The Board: Comprised of Essentials Experts9.Linking the 7 Essentials10.Blueprint Companies for the Next Decade and Your Part in Them: An EpilogueAppendix A: Top 100 Blueprint CompaniesAppendix B: Delivering Breakthrough Benefits Drives Exponential GrowthAppendix C: Assessing Management’s Focus, Drive, and AbilityAppendix D: MethodologyEndnotesIndex

作者简介

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Praise for BLUEPRINT TO A BILLION   "A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company."-Howard Lester, Chairman, Williams-Sonoma, Inc.   "If you dream about growing your business to a billion, this is a fascinating down-to-earth study that you must read. Apply the seven essential principles to your business and you are off and running. Learn about strategy, growth, leadership, team building, and a whole lot more."-Joe Scarlett, Chairman of the Board, Tractor Supply Company   "Blueprint to a Billion is a well-researched and thoughtfully written book that quantifies the growth pattern of America's highest growth companies."-Professor John Quelch, Senior Associate Dean, Harvard Business School   "Eighty percent of the top-performing stocks in the last twenty years were small entrepreneurial companies that had an IPO in the prior eight years. Blueprint to a Billion tells you the seven key things these innovators did in common to become America's greatest growth companies."-William J. O'Neil, Chairman and Founder Investor's Business Daily, www.investors.com   "Thomson has written a masterful work that will catalyze, empower, inspire, motivate, and illuminate entrepreneurs, investors, and policymakers. The world needs this book and will profit from it in manifold ways."-David M. Darst, Managing Director, Individual Investor Group Chief Investment Strategist, Morgan Stanley Microsoft, Google, eBay, Staples, Genentech, Starbucks, Nike, and Harley-Davidson . . . these are just a few examples of an elite group of companies that have managed to turn billion-dollar ideas into billion-dollar businesses. What did these and other high-growth companies do to achieve such a goal? What blueprint do they follow to produce such results? Based on three years of in-depth research, David Thomson's Blueprint to a Billion approach provides the first quantitative assessment of the success pattern common across a distinct group of 387 "blueprint companies"the 5% that have IPO'd since 1980 and grown to $1 billion in revenue. They represent America's highest growth companies; they uniquely achieved exponential revenue growth and returns.  This book is not about one unique company, its innovation, and the financial returns it achieved; it's about the quantifiable, success-based patternindependent of economic cycles or industriesshared across this group of 387 elite companies. It's about how you can use seven common essentials to better your business, organization, team, or yourself and produce exponential growth. It's about executing the essentials and linking them. It's about taking the actions that matter while avoiding pitfalls. The 7 essentials explored are:  Essential #1: Create and Sustain a Breakthrough Value Proposition  Essential#2: Exploit a High-Growth Market Segment  Essential #3: Marquee Customers Shape the Revenue Powerhouse  Essential #4: Leverage Big Brother Alliances for Breaking into New Markets  Essential #5: Become the Masters of Exponential Returns  Essential #6: The Management Team: Inside-Outside Leadership  Essential #7: The Board: Comprised of Essentials Experts  Divided into three comprehensive sections, Blueprint to a Billion will show you how to formulate a breakthrough value proposition, create exponential revenue growththe most valuable and unique kind of growthand seize the opportunity to garner exponential returns. More importantly, it provides practical guidelines that you, as a business leader at any level, can use to improve company performance from one year to the next. While the book is based on quantitative evidence, it provides insightful analysis and very personal stories from many blueprint company leaders.  Both fact-based and actionable, Blueprint to a Billion contains fresh research that provides valuable insights into success-based business building. Adopting and executing one or more essentials will maximize your growthboth personally and corporately. Executing all 7 essentials will enable your company to achieve unprecedented exponential growth.

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