如何掌握销售技巧How to Master the Art of Selling

书籍目录

Introduction，by J.Douglas Edwards1.What the Profession of Selling Really is2.The Twelve Sources of Sensational Selling Success3.Question Right and Sink Your Teeth into Sales Success4. Creating the Selling Climate5. Why Don't I Do What I Know I Should Do?6. Learn to Love No7. Finding the People to Sell8. Nonreferral Prospecting Methods9. Referral Prospecting, or The Art of Getting Quality Introductions10. Howto Find Fortune and Felicity with the Phone11. A Spectator Sport, Buying Is Not12. Put Champion Selling Power in Your Presentations and  Demonstrations13. Finessing the First Meeting14. Qualification Is the Key to Quota B15. The Objection Connection16.Closing Is Sweet Success17.Sixteen Power Closes for Aspiring Champions18.A Clutch of Moneygrabbers19.How to Perspire Less and Profit More From Papenwork20. Fortune Building Starts with Time Planning21. How to Sell Your Way Out of a Slump22. The Most Necessary Skill of All23. How to Sell to the Most Important People You KnowIndex

作者简介

A revised and updated edition of How to master the art of selling, which educates on how to succeed in sales, including new information on using the latest research techniques and using e-mail and online resources to generate deals more quickly and efficiently

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