出版社:John Wiley & Sons
出版日期:2002-12
ISBN:9781841123189
作者:Syrett, Michel; Lammiman, Jean;
页数:112页
书籍目录
Introduction to Express Exec 01.Introduction to Creativity 02.What is Creativity? 03.The Evolution of Creativity as a Business Concept 04.The E-Dimension of Creativity 05.The Global Dimension 06.Creativity: The State of the Art 07.Creativity in Practice: Four Case Studies 08.Key Concepts and Thinkers 09.Resources 10.Ten Ways to Foster Creativity Frequently Asked Questions (FAQs) Index
作者简介
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.