全脑商业参考WHOLE BRAIN BUSINESS BOOK

书籍目录

PART Ⅰ Introduction to the Whole Brain Concept  Introduction  1. The Organizing Principle: A Four-Quadrant Model of the Brain  2. The Link Between Brain Dominance and Thinking Preferences  3. Measuring Thinking Styles the Whole Brain Way  4. How Your Brain Gets Along with Other Peopleg Brains  5. Identifying Brain Dominance Characteristics with the Whole Brain ModelPART Ⅱ The Whole Brain Organization  6. Whole Brain Technology as a Solution to Today's Business Problems  7. Whole Brain Marketing, Sales, and Advertising  8. Whole Brain Products for a Whole Brain World  9. Approaches and Styles of Management  10. Communication  11. Teams: Maximizing Results Through Mental Diversity  12. Productivity and Job Design  13. Supervision, Delegation, and Followership  14. Whole Brain Training and DevelopmentPART Ⅲ Whole Brain Leadership  15. The CEO's Key Leadership Issues  16. Managing Financial Crisis  17. Ways to Make Reengineering Work  18. CEOs Around the World  19. Strategic Thinking Must Precede Strategic Planning  20. Organizational ChangePART Ⅳ Whole Brain Creativity and Innovation  21. Applying Creativity and Innovation in Organizations  22. The Brain Is the Source of Creativity  23. Managing Creativity Through Multiple Processes  24. Going CreativePART Ⅴ  Whole Brain Personal Development  25. Creativity for the Businessperson  26. "Outside the Box" Thinking  27. Reclaiming Your Lost Creativity  28. Creative...Who ME? Tools and Techniques for Personal Creativity  29. How Decisions and Values Are Influenced by Your Thinking Styles  30. Entrepreneurship  31. M.B.A.s versus the Creatives  32. Breaking Down the Barriers to Whole Brain GrowthAfterwordAppendicesReading ListIndex

作者简介

"The Whole Brain Business Book" is the long-awaited culmination of Ned Herrmann's highly respected and extensive research and testing. In it, he presents his four-quadrant model of the brain and the corresponding thinking styles: logician, organizer, communicator, and visionary. Most people and organizations, he demonstrates, are stuck in a "brain rut" because their work is dominated by just one mode. Through highly practical explorations and exercises, he shows individuals and organizations how to harness the power of the whole brain. Readers will use "The Whole Brain Business Book" to expand their own thinking styles - to create and manage Whole Brain Teams - and to introduce new levels of flexibility and innovation into the corporate culture. It will show them how organizations like DuPont and GE use their "whole brain" orientation to thrive and profit in times of chaos - and it will help them to do the same.

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