国际市场营销实务

章节摘录

版权页：插图：Drivers of intemational expansion are usually in twocategories: drivers in business environment and company-baseddrivers. Understanding of the drivers of intemational marketingoften helps marketers increase their sensitivity to any internationaloppoffluuties. For example, China's new five-year-plan（2011-2015） drives the development of green technologies to meetthe growing demand for ecological solutions.The demand forhigh-quality products and green innovations will boom. Knowingthis, Swedish companies, which are recognized for havinginnovative solutions in this area, are happy to see this new businessopportunities for them to expand their business into Chinesemarket.Let's now examine the drivers for internationalization.

书籍目录

Module One Deciding Whether to Internationalize
Module Two Deciding Which Markets to Enter and How to Enter
Module Three Designing the International Marketing Program\
Module Four Managing and Extending International Marketing
Appendix1
Appendix2
参考文献

编辑推荐

《国际市场营销实务(英文版)》是全国高等院校基于工作过程的校企合作系列教材之一。

作者简介

《国际市场营销实务(英文版)》分为四个模块，第一个模块是国际营销开展决策；第二个模块是国际市场选择和进入方式决策、第三模块是国际市场营销组合决策，第四模块是国际营销管理与延伸等内容。

图书封面

---

 国际市场营销实务下载

---