商务英语阅读

章节摘录

　　members upon death. Guilds in the Middle Ages served a similar purpose. The Talmud deals with several aspects of insuring goods. Before insurance was established in the late 17th century, "friendly societies" existed in England, in which people donated amounts of money to a general sum that could be used for emergencies.　　Separate insurance contracts（i.e, insurance policies not bundled with loans or other kinds of contracts） were invented in Genoa in the 14th century, as were insurance pools backed by pledges of landed estates. These new insurance contracts allowed insurance to be separated from investment, a separation of roles that first proved useful in marine insurance. Insurance became far more sophisticated in post-Renaissance Europe, and specialized varieties developed.　　Toward the end of the seventeenth century, Londons growing importance as a centre for trade increased demand for marine insurance. In the late 1680s, Mr. Edward Lloyd opened a coffee house that be- came a popular haunt of ship owners, merchants, and ships captains. and thereby a reliable source of the latest shipping news. It became the meeting place for parties wishing to insure cargoes and ships, and those willing to underwrite such ventures. Today, Lloyds of London remains the leading market （note that it is not an insurance company/ for marine and other specialist types of insurance, but it works rather differently than the more familiar kinds of insurance.　　Insurance as we know it today can be traced to the Great Fire of London, which in 1666 devoured 13,200 houses. In the aftermath of this disaster, Nicholas Barbon opened an office to insure buildings. In 1680, he established Englands first fire insurance company. "The Fire Office", to insure brick and frame homes.

书籍目录

UNIT 1 Economic Reform 经济改革
Text A RebalancingThe Economy
Text B Economist: Post-Olympic Economic Downturn Highly Unlikely in
China"
UNIT 2 Economics 经济学
Text A Market Economy
Text B Rapid GrowthTo Sustain 20 Years
UNIT 3 WTO 世界贸易组织
Text A WTO-A General Introduction
Text B Principles ofTheTrading System
UNIT 4 InternationalTrade 国际贸易
Text A General IntroductionTo InternationalTrade
Text B Multinational Corporation
UNIT 5 Marketing 营销
Text A The Marketing Concept
Text B The Product Life Cycle
UNIT 6 Finance 金融
Text A International Finance
Text B The World Bank
UNIT 7 Insurance 保险
Text A History of Insurance
Text B Types of Insurance
UNIT 8 Shares, Stocks and Stock Market 股份、股票与股市
Text A Lessons fromThe 1987 Crash
Text B Stock
UNIT 9 Investment 投资
TextA Investment Basics
Text B Investment
UNIT 10 Business Management 商务管理
Text A HowTo Build a WinningTeam
Text B You HaveTo MakeThem LoveTheir Jobs
UNIT 11 Advertising 广告
Text A Advertising
Text B Media Selection for Advertisements
UNIT 12 Corporate Culture 企业文化
Text A AMD Culture MotivatesThe World
Text B Corporate Culture
UNIT 13 Business Negotiation 商务谈判
Text A LearnThe Basics of Business Negotiation
Text B TipsTo Successful Business Negotiation
UNIT 14 Foreign Exchange 外汇
Text A Foreign Exchange
Text B SpotTransactions and ForwardTransactions
UNIT 15 Intellectual Property 知识产权
Text A Protect Your Intellectual Property Rights
Text B China's IPR Regime
UNIT 16 Business Contract 商务合同
Text A Essentials of Making a Business Contract:The galTies That
Bind
Text B IsThis a "Business" Contract?
GLOSSARY

作者简介

《商务英语阅读》根据商务英语的特点及培养目标，针对高职高专学生的知识水平，采用“商务+文化+语言”模式，将商务理念、商务案例、商务文化、商务英语语言有机融为一体，内容涉及商务活动的各个重要领域，如经济改革、经济理论、国际贸易、金融和保险、证券和投资、企业管理、市场营销、商业经营与广告、世界贸易组织等，反映当今商务领域的现状与发展趋势。

在编写设计时特别注重把握商务活动主题的涵盖面、商务知识的系统性、商务文化知识的广泛性以及语言技能与商务知识的平衡性，使学生能够基本掌握商务英语独特的语言现象和文体风格，提高阅读和分析能力，最终从整体上提高英语语言水平和跨文化交际的能力。

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