商贸英语会话

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出版社:对外经济贸易大学出版社
出版日期:2009-9
ISBN:9787811345384
页数:146页

章节摘录

  Tips for Telephone Etiquette:  1. A warm, friendly, professional greetes includes company names, dept. name (ifappropriate) and the persons name who answers the call. It is suggested that the greeting end witha helpful statement that assures the caller you are willing to help.  2. One of the most important techniques in telephone etiquette is to actively listen to thecustomer. Listen for both the content as well as the intent. Usually the customer tells you both inhis/her opening statement. By listening actively to the customers opening comments, you canthen respond with a statement that assures the customer you heard.  3. Ask permission to place a caller on hold and get the callers attention when you return.Most of us can remember all too clearly a time when we were placed on eternal hold and wonderedif we had been forgotten. A simple rule to remember: call the customer by name when you returnto the line and wait for her to respond, then continue.  4. All companies have their own set of rules and terminology. These can sometimes beperceived as hot buttons for some customers as most of us do not want to hear quotes about whatyou can and cannot do from the company manual.  5. If you know you cant do what the customer is asking, just tell him/her what you can do.There are usually alternatives that a customer will be willing to accept, if you just take time tooffer !  6. Since you are not face-to-face, the most important measure of good communication in thiscase is voice quality and tone. Keep it positive and enthusiastic. Remember, the image thecustomer has of the person who is answering your companys phone is the image the customer hasof your.  7. Before the caller hangs up, make sure your customer service associate has expressed sincere gratitude for the customers patronage.  8. Run an extra mile for every customer —— every time ! Take time to extend yourself in some way to make a positive, lasting impression on the customer.

书籍目录

Unit One  Establishing Relationship  1.1  Trade Fair  1.2  Making Contact on the PhoneUnit Two  Receiving the Foreign Guest  2.1  Meeting at the Airport  2.2  Accommodation and DinnersUnit Three  Introducing Company and Products  3.1  Company Introduction  3.2  A Factory TourUnit Four  Negotiating(I)  4.1  On Inquiry and Offer  4.2  On Quality and QuantityUnitFive  Negotiating (II)  5.1  On Price  5.2  On Terms of PaymentUnitSix Negotiating (III)  6.1  On Packing and Marking  6.2  On Shipment and Delivery  6.3  On Insurance and ClaimUnit Seven  Concluding the Business  7.1  Signing the Contract  7.2  Saying Farewell and Seeing OffUnit Eight  Performing the Contract  8.1  Letter of Credit  8.2  Shipment and Delivery  8.3  Claims and SettlementKeys to the ExercisesReferences

作者简介

《商贸英语会话》是一本中级口语教材,适合高职高专商务英语专业(国贸方向)和经贸类专业英语会话学习和实际操作。本教材围绕国际贸易活动的主要环节,以工作过程为导向,密切结合语言和实务,提供与典型任务相关的知识和会话材料以及实用多样的训练。通过对本教材的学习和训练,学生将系统地掌握在对外贸易和商务交流工作过程中各主要环节的英语会话基本策略和技巧,达到较为熟练和规范地使用英语进行一般商务接待和贸易接洽的能力。

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  •     书的质量不用担心。当然,要是大根大打折扣就更好了
 

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