营销学傻瓜书 Marketing for Dummies

书籍目录

Introduction                          Part I: Where you Are, Where you're Going  　Chapter 1: Making the Most of Your Marketing　Chapter 2: Clarifying Your Marketing Strategy　Chapter 3: Writing a Marketing PlanPart II: Creative Thinking, Powerful Marketing　Chapter 4: Researching Your Customers, Competitors, and Industry　Chapter 5: Harnessing Creativity in Your Business　Chapter 6: Making Your Marketing Communications More PowerfulPart III: Advertising Everyone Can Do　Chapter 7: Brochures, Press Ads, and Print　Chapter 8: Signs, Posters, and More　Chapter 9: TV and Radio Ads (Or Your Own Show.r)Part IV: Powerful Alternatives to Advertising　Chapter 10: E-Marketing　Chapter 11: Direct Marketing and Telemarketing　Chapter 12: Public Relations and Word of Mouth　Chapter 13: Face-to-Face MarketingPart V: Connecting with your Customers　Chapter 14: Branding, Managing, and Packaging a Product　Chapter 15: Using Price and Promotions　Chapter 16: Distribution, Retail, and Point of Purchase　Chapter 17: Sales and Service EssentialsPart VI: The Part of Tens　Chapter 18: Ten Common Marketing Mistakes to Avoid　Chapter 19: Ten (Or So) Ways to Save Money in Marketing　Chapter 20: Ten (Or So) Ideas for Lower-Cost AdvertisingIndex

作者简介

Whether you′re looking to expand your business or you′re about to start out, this straight–forward guide leads you step by step through every aspect of marketing. Packed with expert tips on identifying customers, using online resources, satisfying your customer′s needs and boosting your sales, Marketing For Dummies will help you put together a winning marketing strategy and turn your plans in to profit.

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