出版社:机械工业出版社
出版日期:2002-03
ISBN:9787111064381
作者:David W.Cravens
书籍目录
PART I
BUSINESS AND MARKETING STRATEGIESCHAPTER 1
MARKETING STRATEGY AND PLANNINGCHAPTER 2
BUSINESS STRATEGY AND COMPETITIVE ADVANTAGECASES FOR PART IPART II
MARKETING SITUATION ANALYSISCHA