eBay 销售指南 eBay Listings That Sell For Dummies

书籍目录

Introduction. Part Ⅰ: Getting Chummy with the Basics.   Chapter 1: Attracting Buyers with Your eBay Listing.   Chapter 2: Getting a Quick Start with the Sell Your Item Page.   Chapter 3: Knowing How HTML Works. Part Ⅱ: Lining Your Pockets with HTML.   Chapter 4: HTML Text — Formatting Basics.   Chapter 5: Playing the (Hyper) Links.   Chapter 6: Brewing JavaScripts (Not the Starbucks’ Kind).   Chapter 7: Embedding Images for Flash and Effect.   Chapter 8: Plumping Up Your Description.   Chapter 9: Adding Some Bells and Whistles. Part Ⅲ: Turning Pictures into Dollars.   Chapter 10: Choosing and Knowing Your Camera.   Chapter 11: Outfitting Your Studio.   Chapter 12: Getting the Right Light (or the Light Right).   Chapter 13: Setting Up Your Pictures.   Chapter 14: Special-Situation Photography.   Chapter 15: Getting the Pictures from Your Camera to eBay. Part Ⅳ: Advanced Applications for Your Newfound Skills.   Chapter 16: Making Perfect Pictures.   Chapter 17: Dolling Up Your eBay Store.   Chapter 18: Porting Your Listings to Other Sites.   Chapter 19: Automating with HTML Generators. Part Ⅴ: The Part of Tens.   Chapter 20: Debunking the Ten (or so) Online Photography Myths.   Chapter 21: Ten Tips for Your Auction Design. Appendix: Mechanizing Your Sales with Third-Party Management Tools. Index.

作者简介

    
This book delivers just what ambitious eBay sellers ask for the most–the tech tricks that turn listings into profits
    
Offers step-by-step, hands-on instructions as well as useable HTML code that sellers can put to work right away to improve the look of their auctions
    
Explains how to use templates to achieve a signature look, automate listings with sales generators, tweak photos to display an item at its best, shoot difficult items effectively (such as jewelry, coins, and cars), work with HTML to maximize a photo’s impact, and fine-tune item descriptions 
    
Written by top-selling eBay author Marsha Collier and fellow eBay U star Patti Ruby

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