趣谈英语系列 公关秘诀

书籍目录

CONTENTS

Introduction

The Basics

The Client

Who's In, Who's Out

Equipment

PR Types

Interviews

Media Relations

Press Conferences

Press Releases

Media Events

In-House PR

Paraphernalia

Meetings

In-house Magazine or Newspaper

Corporate Identity

Sponsorship

Damage Limitation

PR Consultant

Presentations

Proposals

Costs

Tomorrow the World

Financial Relations

Government Relations

Wilder Shores of Bluff

Medical Public Relations

Desk Research

Safety in Numbers

Opinion Formers

Speech-writing

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