视觉创意A-Z

内容概要

约翰·恩格迪沃，格罗斯特郡大学摄影-编辑和广告课程的学科带头人，并荣获了教学奖学金。他曾是伦敦艺术大学中央圣马丁学院摄影系主任，教授图片设计课程达10年之久。还曾在上海东华大学莱佛士国际设计学院讲学。他也是《国际摄影艺术教程》一书的作者，至今已出版过4部摄影艺术著作。

书籍目录

前言

什么是伟大的创意？ ......................................... 7

解决创意简报的策略 ......................................16

从事创意 ................................................................24

A

Art

艺术 ..........................................................................26

B

Building a bigger picture

建构宏观图像 ......................................................30

C

Caricature

讽刺漫画 ................................................................33

Clichés seen afresh

老调弹出新意 ......................................................35

Colour

颜色 ..........................................................................36

Counter-intuition

反直觉 .....................................................................38

Creative collisions

创意冲击 ................................................................40

Cryptic communication

密码沟通 ................................................................44

D

Digitality

数字化 .....................................................................46

Dreams and daydreams

梦与白日梦 ...........................................................50

E

Expressions visualized

视觉化呈现 ...........................................................52

Eyes

眼睛 ..........................................................................56

F

Familiar but seen afresh

熟悉而又新鲜 ......................................................60

Finding ideas

寻找创意 ................................................................62

Flags

旗帜 ..........................................................................64

Fusion

融合 ..........................................................................68

G

Garage genius

车库天才 ................................................................69

H

Hands

手 ...............................................................................72

Happy accidents

意外之喜 ................................................................76

Hidden messages

隐藏的信息 ...........................................................78

Humour

幽默 ..........................................................................81

I

Icons

偶像 ..........................................................................82

Illusion

错觉 ..........................................................................86

Irony

反讽 ..........................................................................90

J

Juxtaposition

并列 ..........................................................................92

K

Knowledge

知识 ..........................................................................96

L

Laughter

笑 ...............................................................................98

M

Making faces

做鬼脸 ...................................................................100

Making maps

绘制地图 ..............................................................106

Materials

材料 ........................................................................110

Maths

数学 ........................................................................114

Mirror, mirror

魔镜，魔镜 .........................................................118

Movies

电影 ........................................................................120

Museums

博物馆 ...................................................................124

Music

音乐 ........................................................................126

N

Nature

大自然 ...................................................................128

O

One thing looks like another

相似事物 ..............................................................130

P

Photographs

照片 ........................................................................136

Photography

摄影 ........................................................................137

Phototypography

照片排版 ..............................................................142

Places of worship

宗教场所 ..............................................................148

Puns

双关语 ...................................................................149

Q

Questions

质问 ........................................................................151

R

Reinvention

再创造 ...................................................................152

Rescaling

改变大小 ..............................................................154

Reversing problems

逆向思考 ..............................................................157

S

Satire

讽刺 ........................................................................159

Science

科学 ........................................................................160

Sensations

感觉 ........................................................................162

Shadows

影子 ........................................................................164

Shock

震撼 ........................................................................168

Signs

标志 ........................................................................170

Silhouettes

剪影 ........................................................................172

Sketchbooks and scrapbooks

素描本和剪贴簿 ..................................................176

So bad it’s good

坏到极致便是好 .................................................178

Surprise

惊奇 ........................................................................182

Symbols

象征 ........................................................................183

T

Tension between words and images

文字与画面之间的张力 .......................................186

Torn images

撕裂的图像 ...........................................................189

Travel

旅行 ........................................................................190

Type

字体 ........................................................................193

U

Unexpected venues

意外的舞台 .........................................................196

V

Visual metaphors

视觉隐喻 ..............................................................201

W

Word of mouth

口口相传 ..............................................................203

Wordplay

文字游戏 ..............................................................206

X

X-rays

X光 .........................................................................208

Y

You! (put yourself in it)

你！（把你自己放进去） ..........................210

Z

Zeitgeist

时代思潮 ..............................................................211

图片版权 ..............................................................212

作者简介

本书涵盖了众多广告活动、海报、书籍和杂志封面以及插图的优秀范例，以英文字母A—Z 为编排顺序，选择了众多在创意领域具有突出表现的想法，每个条目都是一个创意的起点或者想象的灵感源泉。本书旨在帮助读者释放创造力，保证读者在寻求创意时不必再盯着白纸或空空如也的屏幕，帮助读者创造出伟大的作品。

本书是引导设计系学生和专业人士解决创意难题必不可少的一本书。

 视觉创意A-Z下载