营销你的活动计划企业

书籍目录

AcknowledgementsPrefacePART 1: MARKETABILITY　Chapter 1.Making Yourself Marketable　Chapter 2.Acquiring Areas of Expertise　Chapter 3.Creating Your NichePART 2: MARKET DEVELOPMENT　Chapter 4.Defining Your Objective: Who Is Your Client? 　Chapter 5.Targeting Your Talents　Chapter 6.Customizing Customer Service RequirementsPART 3: MARKETING ENDEAVORS　Chapter 7.Marketing to Your Audience　Chapter 8.Soliciting Sales: Innovative Ideas　Chapter 9.The Value of Diversification　Chapter 10.Going Out on Your Own: Costs and BenefitsConclusionAppendix A: Leading Internationally Recognized Industry CertificationsAppendix B: Industry Associations and CouncilsAppendix C: Industry Magazines, Books, Online Publications and ResourcesAppendix D: Industry Conferences, Congresses, Trade shows and Award ShowsAppendix E: Sample Creative ConceptsSample A: Concept for Corporate Event Sample B: Concept for a Fundraising EventSample C: Concept for a Theme EventIndex

作者简介

Recent years have been tough on event planners and the special events industry. September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events. In what was already a highly competitive industry, many planners and companies are struggling for their business survival. This book tells you all you need to know about how to market your event planning business and build a client base - in good times or in bad.  "Marketing Your Event Planning Business" shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to: LI Diversify your client base LI Develop niche markets and areas of expertise LI Define and customize your customer service LI Establish a back-up plan for use during downturns LI Solicit sales and develop new business LI Market yourself within your company and in the industry LI Set up your own event planning business "Marketing Your Event Planning Business" is loaded with practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients. An indispensable tool for: LI event planners LI event planning management companies LI suppliers LI public relations, communications, and administrative professionals LI professionals in the hospitality, culinary, and travel industries

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