出版社:John Wiley & Sons Inc
出版日期:2003-12
ISBN:9780471468936
作者:Deans, Graeme K./ Kroeger, Fritz
页数:272页
书籍目录
PrefaceAcknowledgmentsIntroductionPart I: The Growth Landscape Chapter 1: Mapping the Challenges and Hurdles to Growth The Growth Challenge: It’s More Than One Summit Many Popular Growth Concepts and Strategies Have Failed The Coca-Cola Challenge: Growth Hurdles at the Turn of the Century Can We Overcome the Growth Challenge? Chapter 2: The Consolidation Game Learn by Example Chapter 3: Governments Can Help and Hinder Growth Industry Growth Rates Vary by Country Governments Promote Specific Target Industries Mixing Business and Politics on the Endgames Curve Heightened Levels of Protectionism A Brief World Tour Lessons LearnedPart II: The Case for Growth Chapter 4: The Growth Objective Find the Right Path Pulling All the Right Levers Chapter 5: Getting Ready to Grow Positive Aspects of Growth The Impact of Industry Consolidation The Growth DiagnosticPart III: The Stretch Growth Model Chapter 6: Introduction to the Stretch Growth Model A Tale of Two Strategies Decentralized and Unified Chapter 7: Operations: Removing Bottlenecks and Barriers Operations-Driven Growth at Wal-Mart 1.Sourcing and Vendor Management 2.Product and Service Quality 3.New Product Development 4.On-Time Delivery 5.Superior Customer Service 6.Sales Effectiveness 7.Pricing Strategy and Execution Graco Chapter 8: Organization: Creating High-Performing Companies Goldman Sachs Eliminate Friction Break Down Growth Barriers Sara Lee Improve Decision-Making Processes Align Compensation and Growth HSBC Holdings Chapter 9: Strategy: Exploiting Strategic Levers Toyota What Industry Are You Really In? What Is Your Customer Growth Strategy? What Distribution Channels Fuel the Best Growth? Which Countries Should You Compete In? What Is the Best Product Portfolio? Teleflex Where Do Mergers and Acquisitions Fit In? Robert Mondavi Chapter 10: Stretch: Achieving Extraordinary Growth Nestlé Value Chain and Business Model Customer Base Service Partnership and Risk Sharing Distribution Channels Brands Convenience and Customization Geographic Reach Technology Johnson & JohnsonPart IV: Execution and Conclusion Chapter 11: Organizing for Growth: Resourcing Implementation Considerations Gaining the Conviction for Growth Selecting the Right CEO for Growth Establishing a Growth Culture Organizing for Globalization and Geographic Expansion Chapter 12: Reengineering Your Business Processes for Growth Basic Enabling Processes Innovation: The Birth of New Products and Services Growth Portfolios Managing Merger and Acquisition Decisions Chapter 13: Future Challenges for Growth Reasons for Hope Growth Prospects for Major Regions Growth Predictions in Key Industries Stretch into the FutureAppendix: Overview of Economic Value Added (EVA) and Other Value FrameworksPricing StrategiesNotesIndex
作者简介
Learn how to achieve sustained business growth even in the toughest economic times. Author A.T. Kearney surveyed some 29,000 global companies over fourteen years and studied more than eighty companies in depth, in order to determine how the best companies continue to grow in good times and bad. Based on this extensive research and on the best practices of the most successful companies, Stretch! presents a practical, step-by-step plan for positive organic growth.