写作交流
出版社:Perseus Distribution Services
出版日期:2006-12
ISBN:9781422103227
作者:Not Available (NA)
页数:175页
书籍目录
Introduction Writing Persuasive Proposals First, Don't Write an Outline Making Your Proposal Come Out on Top .. Building a Bridge over the River Boredom When to Ignore Your ReadersSpotlight on Structure A Winning Proposition Writing Well When Time Is Tight The Best Memo You'll Ever WriteStriking the Right Tone ank Style Find the Right Tone for Your Business Writing Communication as a Change Tool Rhyme and Reason:What Poetry Has to Say to Business Writers Ayn Rand on Writing When One Style Does Not Fit AllSurmounting Special Writing Challenges Don't Push That Send Button!……Avoiding Crammatical Goofs and GaffesAbout the Contributors
作者简介
Knowing how to produce effective written communications—proposals, executive summaries, important emails—is more crucial than ever for today’s managers. In Written Communications That Inform and Influence, readers will find powerful tools for crafting communications that get results. Experts provide suggestions for structuring your written pieces, striking the right tone and style, and avoiding all-too-common grammar goofs and gaffes.
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精彩书评 (总计1条)
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Writing skills is getting much more critical in contemporary society. And it could be regarded as the most important capacity in professional service firms like law firms, pr firms, ad firms, accounting firms, etc. The book layouts five chapters that well illuminated the process of business writing. They are, - Writing Persuasive Proposals, - Spotlight on Structure, - Stiking the Right Tone and Style, - Surmounting Special Writing Challenges, - Avoiding Grammatical Goofs and Gaffes. Each Chapter contains 4-5 articles that written by different writers. You could find freelancer, fiction writer, independent journalist and essaist among the writers, and that makes the suggestions really valuable. The strusture and the thinking were mentioned in the book for many times. That makes sense because you could never ignore those 2 points when you are doing business related to ideas and methodologies, such as PR, AD or Legislation. BTW, The introduction of this book is informative, so if you don't have much time to read it thoroughly, you might get the information mostly via reading the introduction seriously.