德鲁克的一堂课CLASS WITH DRUCKER

书籍目录

Acknowledgments and DedicationWhat Peter Drucker Wrote About Bill CohenForeword by Ira JacksonIntroduction1  How I Became the Student of the Father of Modern Management2  Drucker in the Classroom3  What Everybody Knows Is Frequently Wrong4  Self-Confidence Must Be Built Step-by-Step5  If You Keep Doing What Worked in the Past Youre Going to Fail6  Approach Problems with Your Ignorance Not Your Experience7  Develop Expertise Outside Your Field to Be an Effective Manager8  Outstanding Performance Is Inconsistent with Fear of Failure9  The Objective of Marketing Is to Make Selling10  Ethics Honor Integrity and the Law11  You Cant Predict the Future But You Can Create It 12  We re All Accountable13  You Must Know Your People to Lead Them 14  People Have No Limits Even After Failure15  A Model organization That Drucker Greatly Adnmired 16  The Managerment Control Panel17  Base Your Strategy on the Situation Not on a Formula18  How to Motivate the Knowledge Worker19  Druckers Principles of Self-DevelopmentAfterwordNotesBooks by and About Peter DruckerIndxe

作者简介

Long considered the world’s greatest thinker and writer on management, Peter Drucker’s teachings continue to inspire leaders everywhere. From 1975 to 1979, author William Cohen studied under the Great Man and became the first graduate of his doctoral program. What Drucker taught him literally changed his life. In a matter of a few years, he was recommissioned in the Air Force and rose to the rank of major general. Eventually, he became a full professor, management consultant, multibook author, and university president – as well as maintaining a nearly lifelong friendship with the master.

In A Class with Drucker, Cohen shares many of Drucker’s teachings that never made it into his countless books and articles, ideas that were offered to his students in classroom or informal settings. Cohen expands on Drucker’s lessons with personal anecdotes about his teacher’s personality, lack of pretension, and interactions with students and others. He also shows how Drucker’s ideas can be applied to the real-world challenges managers face today. Now every reader can benefit from Drucker’s thoughts on such topics as:

* what everybody knows is frequently wrong

* why everyone should approach problems with their ignorance

* top executives should stay no longer than six years

* some so-called menial tasks can only be done by the boss

* what everyone needs to be an effective manager

* why self-confidence is a necessity

Enlightening and intriguing, A Class with Drucker will enable anyone to gain from the timeless wisdom of the inspiring man himself.

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