大赢家与大输家BIG EINNERS AND BIG LOSERS

书籍目录

PrefaceAbout the AuthorPart 1: Introduction　1　PERSISTENT WINNING AND LOSING　　A Sweet Spot　　Agile, Disciplined, and Focused　　Managing the Tension    In Summary  2　COMPANIES THAT HIT AND MISSED THE MARK    Characteristics of Winners and Losers    Time and Industry as Reference Points    Continued Outstanding Performance    How Market Leaders Create Shareholder Value    In SummaryPart 2：Winners  3  COMPANIES THAT KEEP WINNING    Amphenol    SPX    Fiserv    Dreyer's    ForestLabs    Balf    Brown Brown    FamilyDollar    Activision    In Summary  4  SWEET SPOTS    Co-Design    Embed    Broker    In Summary  5  AGILITY  6  DISCIPLINE  7  FOCUS  8  COMPANIES THAT KEEP LOSING  9  SOUR SPOTS  10  RIGIDITY  11  INEPTNESS  12  DIFFUSENESSPart 4:Conclusion  13  WINNING AND LOSING PRACTICES  14  TURNAROUNDSAppendix A BEST SELLERS COMPARED Appendix B USING THE STOCK MARKET AS AN INDICATOR OF PERFORMANCEAppendix C ADDITIONAL DATA ON THE COMPANIES Appendix D PATTERNS OF WINNING AND LOSING COMPRNIESAcknowledgmentsSourcesEndnotesIndex

作者简介

What keeps great companies winning, year after year, even as yesterday's most hyped businesses fall by the wayside? It's not what you think -- or what you've read. To find the real answers, strategic management expert Alfred Marcus systematically reviewed detailed performance metrics for the 1,000 largest U.S. corporations, identifying 3% who've consistently outperform their industry's averages for a full decade. Many of these firms get little publicity: firms like Amphenol, Ball, Family Dollar, Brown and Brown, Activision, Dreyer's, Forest Labs, and Fiserv. But their success is no accident: they've discovered patterns of success that have largely gone unnoticed elsewhere. Marcus also identified patterns associated with consistently inferior performance: patterns reflected in many of the world's most well-known companies. Drawing on this unprecedented research, Big Winners and Big Losers shows you what really matters most. You'll learn how consistent winners build the strategies that drive their success; how they move towards market spaces offering superior opportunity; and how they successfully manage the tensions between agility, discipline, and focus.You'll learn how to identify the right patterns of success for your company, build on the strengths you already have, realistically assess your weaknesses, and build sustainable advantage one step at a time, in a planned and logical way.

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