外贸英语

章节摘录

　　Most-favoured-nation （MFN） : treating other people equally Under the WTO agreements, countries cannot normally discriminatebetween their trading partners.　Grant someone a special favoursuch as a lower customs duty rate for one of their products and youhave to do the same for all other WTO members. This principle isknown as most-favoured-nation （MFN） treatment. It is so important that it is the first article of the General Agreement on Tariffsand Trade （GATT）, which governs trade in goods. MFN is also apriority in the General Agreement on Trade in Services （GATS）and the Agreement on Trade-related Aspects of Intellectual Property Rights （TRIPS）, although in each agreement the principle ishandled slightly differently. Together, those three agreements cover all three main areas of trade handled by the WTO. Some exceptions are allowed. For example, countries can set up a free tradeagreement that applies only to goods traded within the group——discriminating against goods from outside.

前言

　　随着我国对外开放力度的不断加强，经济领域的各条战线对复合型的外贸人才提出了更高的要求。对于高等院校的外贸英语专业，教材建设成了当务之急。《外贸英语》一书是根据浙江省重点教材建设的立项计划而组织编写的，并荣获了宁波市政府教学成果一等奖，其第一版已被多所高等院校采用作为教材，反响较好。随着中国加入WT0，我国的外贸形势发生了重大变化，为了紧跟上对外贸易的发展与变化，特对原教材进行修订并改版。　　全书由14篇精读和6篇补充读物组成。每课除课文外，还包括词汇与短语、课文注释、词汇学习、语法与用法点评、练习以及补充阅读材料等。　　本教材内容丰富，语言规范，注释详尽，特色明显。书中所有课文及补充阅读材料均选自英语原著，内容涉及国际贸易、市场营销、金融、保险、税收等领域。其中注释部分大都参照国内外权威的参考书和词典，而且许多地方采用英汉双解注释，并附有大量例句，力求简洁准确。本书的最大特色在于词汇学习和语法与用法的点评两部分。词汇学习部分有助于学生掌握重点词汇的一般用法和商务用法，而语法与用法点评部分则针对课文中出现的一些语言现象进行概括性的评述，以加强学生的英语语言基础。

书籍目录

Unit One  What Is the World Trade Organization?
Unit Two  Foreign Exchange
Unit Three  Forms of International Business Activity
Unit Four  A Basic Export-Import Traaction
Unit Five  Electronic Commerce
Unit Six  Developing Marketing Mixes for Target Markets
Unit Seven  The Promotional Mix
Unit Eight  Corporatio
Unit Nine  Liceing
Unit Ten  What Is Business Creativity?
Unit Eleven  Individual and Corporate Income Taxes
Unit Twelve  Types of Business Iurance
Unit Thirteen  Credit Controller
Unit Fourteen  Securities and Futures Markets
Supplementary Materials
  一、Form and Notification of Credits
  二、Business Lette (Ⅰ) The Form of the Letter
  三、Business Lette (Ⅱ) The Language of the Letter
  四、Business Lette (Ⅲ) Replies to Business Lette
  五、Taxation (Ⅰ) Introduction
  六、Taxation (Ⅱ) How Are Taxes Administered?

作者简介

《外贸英语(第2版)》内容丰富，语言规范，注释详尽，特色明显。书中所有课文及补充阅读材料均选自英语原著，内容涉及国际贸易、市场营销、金融、保险、税收等领域。其中注释部分大都参照国内外权威的参考书和词典，而且许多地方采用英汉双解注释，并附有大量例句，力求简洁准确。《外贸英语(第2版)》的最大特色在于词汇学习和语法与用法的点评两部分。词汇学习部分有助于学生掌握重点词汇的一般用法和商务用法，而语法与用法点评部分则针对课文中出现的一些语言现象进行概括性的评述，以加强学生的英语语言基础。

图书封面

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