现代商务英语综合教程教学参考书（第5册）

章节摘录

　　Third， one nation can sell some items at a lower cost than other countries. Japan has been able to export large quantities of radios and television sets because it canproduce them more efficiently than other countries. It is cheaper for the United States to buy these from Japan than to produce them domestically. According to economic theory， Japan should produce and export those items from which it derives a comparativeadvantage. It should also buy and import what it needs from those countries that have acomparative advantage in the desired items.　　Finally， foreign trade takes place because of innovation or style. Even though the United States produces more automobiles than any other country， it still imports large numbers of autos from Germany， Japan and Sweden， primarily because there is a market for them in the United States.　　For most nations， exports and imports are the most important international activities. When nations export more than they import， they are said to have a favorable balance of trade. When they import more than they export， an unfavorable balance of trade exists. Nations try to maintain a favorable balance of trade， which assures them of the means to buy necessary imports. International trade is the exchange of goods and services produced in one country for goods and services produced in another country. There are several reasons for it.　　The distribution of natural resources around the world is somewhat haphazard： some nations possess natural deposits in excess of their own requirements while other nations have none. For example， Britain has large reserves of coal but lacks many minerals such as nickel， copper， aluminum， etc.， whereas the Arab states have vast oil deposits but little else. In the cultivation of natural products climate plays a decisive role. Some products will only grow in tropical climates whereas others， such as citrus fruits， require a Mediterranean climate. Moreover， some nations are unable to produce sufficient of a particular product to satisfy a large home demand， for example， Britain and wheat. These are the reasons why international trade first began.　　With the development of manufacturing and technology， there arose another incentive for nations to exchange their products. It was found that it made economic sense for a nation to specialize in certain activities and produce those goods for which it had the most advantages， and to exchange those goods for the products of other nations which had advantages in different fields. This trade is based on the principle of comparative advantage.

书籍目录

chapter 1 basics of international trade
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 2 import-export procedures
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 3 trade negotiation
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 4 trade payment
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 5 transport and insurance
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 6 countertrade
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 7 trade fairs
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 8 e-business
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 9 technology
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 10 business law
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 11 cultural diversity
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 12 the future of business
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading

作者简介

《现代商务英语综合教程教学参考书(第5册)》内容简介：教育部《关于外语专业面向21世纪本科教育改革的若干意见》中也明确指出：“从根本上来讲，外语是一种技能，一种载体；只有当外语与某一被载体相结合，才能形成专业。过去常见的是外语与文学、外语与语言学的结合。应该看到，即使在社会主义市场经济的条件下，我国高校仍肩负着为国家培养外国语言文学学科领域的研究人员的任务。同时，我们也应当清醒地面对这样一个现实，即我国每年仅需要少量外语与文学、外语与语言学相结合的专业人才从事外国文学和语言学的教学和研究工作，而大量需要的则是外语与其他有关学科——如外交、经贸、法律、新闻等——结合的复合型人才，培养这种复合型的外语专业人才是社会主义市场经济对外语专业教育提出的要求，也是新时代的需求。”适应这一要求，我们设计了这套系列教材。

图书封面

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