商务英语精读（上册）

书籍目录

UNIT 1  Overview of Business  Chapter 1 Introduction to Business  Chapter 2 Basic Operations of Business  Chapter 3 History of Business Development  Chapter 4 Curreot Business Position of ChinaUNIT 2  Theories of Business  Chapter 5 Fundamentals of International Trade  Chapter 6 Classical Trade Theories  Chapter 7 New Trade TheoriesUNIT 3  International Business Environments  Chapter 8 I nternational Fi nancial Market  Chapter 9 International Banking  Chapter 10 Economic Integration  Chapter 11 The Multinational FlrmsUNIT 4  International Business Policies  Chapter 12  Balance of Payments  Chapter 13 Tariff Barriers  Chapter 14 Non-Tariff Barriers  Chapter 15 GATT and WTOUNIT 5  International Business Management  Chapter 16 What is Management  Chapter 17 Roles of Management  Chapter 18 Managing in a Global EnvironmentKEY To EXERCIsES

作者简介

《高等院校商务英语专业核心课精品系列教材•商务英语精读(上册)》以外贸企业和跨国公司从事国际商务活动时所经历的各个环节为主线，以它们的经营活动所面临的内外环境、所涉及的因素为纲、以既阐述国际商务知识，又培养英语语言能力和跨文化商务交际能力为指导思想，真实地再现这类企业从事国际商务活动的自然流程。正是在这个意义上，《高等院校商务英语专业核心课精品系列教材•商务英语精读(上册)》在理论联系实际，学习者努力实现学以致用的目标方面作了大胆的尝试和创新。

图书封面

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