实用商务英语综合教程

书籍目录

Unit 1 Business Advertising
Listening & Speaking
Advertising New Products
Reading
Intensive Reading： How Marketers Target Kids
Fast Reading： The History of Advertising
Grammar & Usage
Nominal Clause 名词性从句 16
Practical Writing
Letters of Introduction 介绍信
Unit 2 Business Cooperation
Listening & Speaking
Global Business Cooperation
Reading
Intensive Reading： Competition versus Cooperation
Fast Reading： Pan-Beibu Gulf Economic Co-operation Makes Common
Prosperity
Grammar & Usage
Direct Speech and Indirect Speech 直接引语和间接引语
Practical Writing
Letters of Inquiry 咨询信
Unit 3 Business Communication
Listening & Speaking
Communication Skills
Reading
Intensive Reading： Why Good Communication Is Important to
Business
Fast Reading： Building Business Communication Bridges
Grammar & Usage
Attributive Clause 定语从句
Practical Writing
Letters of Apology 道歉信
Unit 4 Business Negotiation
Listening & Speaking
Negotiating Salaries &Prices
Reading
Intensive Reading： How to Succeed in a Business Negotiation
Fast Reading： Some Tips in Bargaining
Grammar & Usage
Adverbial Clause 状语从句
Practical Writing
Letters of Thanks 感谢信
Unit 5 Intercultural Communication
Listening & Speaking
Entertaining a Foreign Client
Reading
Intensive Reading： Stumbling Blocks in Intercultural
Communication
Fast Reading： Improving Intercultural Communication
Grammar & Usage
Subjunctive Mood 虚拟语气
Practical Writing 104
Congratulation Letters 祝贺信
Unit 6 International Finance
Listening & Speaking
Exchanging & International Financial Organizations
Reading
Intensive Reading： Some Basic Concepts about International
Finance
Fast Reading： International Monetary Relations
Grammar & Usage
Subject-Verb Concord 主谓一致
Practical Writing
Letters of Resignation 辞职信
Unit 7 World Trade Organization
Listening & Speaking
Impacts of WTO Entry
Reading
Intensive Reading： Principles of the WTO's Trading System
Fast Reading： Shanghai's WTO Affairs Consultation Center
Grammar & Usage
Stress Sentence Pattern 强调句型
Practical Writing
Manuals and Instructions 说明书
Unit 8 Globalization
Listening & Speaking
Impacts of Globalization
Reading
Intensive Reading： Is Globalization on the Retreat in 2011
Fast Reading： Land of the Rising Sushi
Grammar & Usage
Inversion 倒装句
Practical Writing
Business Report 商务报告
Vocabulary

作者简介

《实用商务英语综合教程(附光盘高级经济贸易类21世纪高等职业教育财经类规划教材)》由李玉萍、王永美主编，本系列教材分为初级、中级、高级3册。本书是套书的高级教材，本教材编写了8个单元，以“项目引领、任务驱动”的形式编写，每一个单元为一个项目，围绕一个话题，内容涉及商务广告、商务合作、商务沟通、商务谈判、跨文化交际、国际金融、世贸组织及全球化等，每个单元包括背景介绍、热身讨论、听说训练、阅读强化、语法复习、案例分析和实用写作7个模块，并在各模块中以任务的形式插入各种练习，全面培养学生听、说、读、写、译的能力。

    《实用商务英语综合教程(附光盘高级经济贸易类21世纪高等职业教育财经类规划教材)》可以作为高职高专商务英语专业、国际贸易专业、国际商务专业的专业英语教材使用，也适合作为高职高专财经类院校英语课程的公共教材。

    本书附有听力材料的MP3录音光盘。

图书封面

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