当代商务英语-阅读教程

当前位置:首页 > 外语 > 高职高专教材 > 当代商务英语-阅读教程

出版社:华东师大
出版日期:2007-9
ISBN:9787561755082
作者:何兆熊
页数:305页

书籍目录

Unit 1 商标知多少 Topic—based Content:Trademark,Brand and Logo Topic Reading:Extracts of Trademark,Brand and Logo Extract 1:Trademarks Extract 2:The Trademark Application Process [实例链接] Link to Authentic Document:Sample Trademarks Extract 3:Brand&Log0 Extract 4:Coca—Cola [文化链接] Culture Link:Branding—It's All about Focus [实例链接] Link to Authentic Document:Trademark AssignmentUnit 2 广告风云录 Topic—based Content:Advertising Industry Topic Reading:Extracts of Advertising Industry Extract 1:Advertising Extract 2:Advertising Media [相关链接] Related Link:Background History of Advertising [文化链接] Culture Link:The Top Tens on the Internet Extract 3:Misleading Advertising Extract 4:Advertising Careers [文化链接] Culture Link:Authentic AdvertisementsUnit 3 广告妙语 Topic—based Content:Language of Advertising Topic Reading:Extracts of Language of Advertising Extract 1:Opinions on Advertising Language Extract 2:Copywriting and Copywriter [文化链接] Culture Link:Nice’n Easy Extract 3:Creative Work by Copywriters Extract 4:The Future of Ad Writing [文化链接] Culture Link:Effective Ads [阅读链接] Link to Reading Attack Skill:AcronymUnit 4 传媒巨子风云录 Topic—based Content:Time Warner Topic Reading:Extracts of Time Warner Extract 1:Time Warner Inc. Extract 2:Values of Time Warner Extract 3:From Time Warner to AOL Time Warner and to Time Warner(TWX) Extract 4:Background of the Merger [文化链接] Culture Link:The Future of Digital MediaUnit 5 营销为王 Topic—based Content:Marketing Mix Topic Reading:Extracts of Marketing Mix Extract 1:Marketing Plan Extract 2:Marketing Mix [相关链接] Related Link:McDonald’s Five P's Extract 3:The Product Life Cycle Extract 4:HOW to Create a Marketing Plan [文化链接] Culture Link:The Five Roles of a Great Leader [阅读链接] Link to Reading Attack Skill:“一driven”Compound WordsUnit 6 探秘营销模式 Topic—based Content:Market and Marketing Moulds Topic Reading:Extracts of Market and Marketing Moulds Extract 1:Market and Marketing Extract 2:Projecting Market Share [相关链接] Related Link:Network Marketing—Internet Business Do’S and Don’ts Extract 3:Internet Based Network Marketing Success Extract 4:Creating New Retailing Moulds [文化链接] Culture Link:Supermarket Competition in UKUnit 7 销售文化 Topic—based Content:Different Kinds of Sales Cultures Topic Reading:Extracts of Different Kinds of Sales Cultures Extract 1:Car Boot Sale Extract 2:Some Other Sales or Shops [文化链接] Culture Link:1 6 eBay Success Secrets Extract 3:Yard Sales and Garage Sales Extract 4:Will Wal—Mart Last Forever? [文化链接] Culture Link:Five—and—Dime Store [相关链接] Related Link:Building Your MLM BusinessUnit 8 期中复习 Topic—based Content:A Review of the Content from Unit 1 to Unit 7 Topic Reading: Extracts about Marketing Mix Extract 1:Definitions of Advertising Extract 2:Is Your Product D.U.M.B.Enough to Take Overseas? Extract 3:How to Avoid Blunders in Advertising?Unit 9 知识产权必知录 Topic—based Content:Intellectual Property and Patent Topic Reading:Extracts of Intellectual Property and Patent Extract 1:Intellectual Property Extract 2:World Intellectual Property Organization [实例链接] Link to Authentic Document(1):IPA [实例链接] Link to Authentic Document(2):Patent Extract 3:Patent and Its Application Extract 4:Infringement&Piracy [文化链接] Culture Link:Patents and InventionsA Press Release [实例链接] Link to Authentic Documents(3):Copyright [阅读链接] Link to Reading Attack Skills:Parallel StructureUnit 10 网络&“E”生活 Topic—based Content:Network and E—Life Topic Reading:Extracts of Network and E—Life Extract 1:Intemet and E—Life Extract 2:Online Shopping [相关链接] Related Link:E—mail Extract 3:Information Technology and e—mail Extract 4:Applications of Networked MultimediaUnit 11 点击电子商务 Topic—based Content:Interact and E—Commerce Topic Reading:Ext瑚lcts of Interact and E—Commerce Extract 1:ABCs of E—Commerce(1) Extract 2:ABCs of E—Commerce(2) [文化链接] Culture Link:TV Is Dying?Long Live TV! Extract 3:Windows VistaTM Extract4:Will iPods Bring New Fans to TV Shows7 [相关链接] Related Link:How to Use the Internet [阅读链接] Link to Reading Attack Skills:Transferred NegativeUnit 12 货币大观 Topic—based Content:Money and Its Types Topic Reading:Extracts of Money and Its Types Extract 1:Types of Money Extract 2:Monetary Standards [相关链接] Related Link:Currency Codes&Symbols f Signs) [相关链接] Related Link:Foreign Exchange Extract 3:Monetary Systems Extract 4:Eurosystem and the European Central Bank [文化链接] Culture Link:Inventor Who Coined Euro Sign Fights forRecognitionUnit 13 银行业务窥奥  Topic—based Content:Banking Topic Reading:Extracts of Banking Extract 1:Banking Extract 2:Banking in the United States and Other Countries [相关链接] Related Link:Banking History Extract 3:Credit Cards Extract 4:The History of Credit Cards [文化链接] Culture Link:Bank HolidayUnit 14 交易小百科 Topic—based Content:Commodity Transactions Topic Reading:Extracts of Commodity Transactions Extract 1:Commodity Transactions Extract 2:The Futures Market [文化链接] Culture Link:Chicago Mercantile Exchange Inc. Extract 3:Different Order Types Extract 4:Free Trade [相关链接] Related Link:Trade FalrSUnit 15 社会保障 Topic—based Content:Social Security Topic Reading:Extracts of Soci~Security Extract 1:Social Security Extract 2:Health Insurance in the United States [实例链接] Link to Authentic Document:Promotional Letter—AutoI nsurance Extract 3:Life Insurance Extract 4:Some Other Insurance Items [相关链接] Related Link:The Insurance Industry and Insurance CompaniesUnit 16 期末复习 Topic—based Content:A Review of the Content from Unit 9 to Unit 15 Topic Reading:Extracts about Protecting the Legitimate Rights Extract 1:How Trademarks Differ from Patents and Copyrights Extract 2:What Is Piracy?Why Is Piracy Illegal? Extract 3:Business Models参考文献

作者简介

井升华编著的《当代商务英语阅读教程(1学生用书高职高专十一五规
划教材)》是专门为高职高专商务英语专业学生而精心编写的。由著名英语
专家主编,高职商务英语教学一线骨干教师、本科商务英语教学专家、英
语语言教育专家和企业商务英语培训教师联袂编写,由外籍商务英语专家
审定把关。本教材有以下特点:起点、难度适当,符合高职学生的实际特
点;注重语言基本功,强化阅读技能训练;富有时代特色,商务与语言有
机的衔接;重在培养职业能力,适应商务职场的需要;配有光盘、多媒体
课件及网站,方便课余巩固。

图书封面


 当代商务英语-阅读教程下载



发布书评

 
 


精彩短评 (总计1条)

  •     由于课本丢了,然后在当当搜到了该本书,收到书的时候,与学校的教材相比,质量方面感觉不错
 

外国儿童文学,篆刻,百科,生物科学,科普,初中通用,育儿亲子,美容护肤PDF图书下载,。 零度图书网 

零度图书网 @ 2019