电子商务英语

书籍目录

Unit 1 The Internet Basics  Lesson 1 The Basic Principal of E-mail    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    参考译文  Lesson 2 How was the Internet Invented?    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    参考译文  Lesson 3 Understanding the World Wide Web    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    参考译文  Lesson 4 How Does the Internet Work?    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    参考译文Unit 2 Foundations of Electronic Commerce  Lesson 5 The Origins and Development of Electronic Commerce    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    参考译文  Lesson 6 Definitions of Electronic Commerce    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    参考译文  Lesson 7 The Technological Foundations of Electronic Commerce    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    参考译文  Lesson 8 Business Models of Electronic Commerce    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    参考译文Unit 3 The Internet Marketing  Lesson 9 How To Start an Internet Marketing With Web    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    参考译文  Lesson 10 About E-marketing Strategies    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    参考译文  Lesson 11 The Method of Permission E-mail Marketing  ……Unit 4 The Internet Web SiteUnit 5 Enterpries E-commerceUnit 6 Security Technology of E-commerceUnit 7 E-commerce Law模拟试题参考文献

作者简介

本书选取一些英文原文文章，在内容的编排上由浅入深，基本涵盖了商务的几个主要方面，这些文章难度适中，语言流畅，既具有很强的专业性又具有很好的可读性。本书共分7章单元，包括互联网基础、电子商务基础、网络营销、互联网网站、企业电子商务、电子商务的安全技术和电子商务法。为了便于读者自学，本书选取的每一篇文章都被精心地翻译为中文，附在课文之后。此外，本书考虑到高职高专学生英语水平，特选取英语语未能的重点、难点和翻译技巧加以讲解，这对提高学生的阅读和翻译水平将起到不可小视的作用。

    本书既可作为高等职业教育和大专院校电子商务专业经营类专业学生的教材，也可供电子商务从业人员和企业管理人员阅读。

图书封面

 电子商务英语下载