新编跨文化交际英语教程

章节摘录

　　Posture and sitting habits ofrer insiightinto a culture’s deep structure.In many Asiancultures，the bow is much more than agreeting.it signifies the culture’s concernwith status and rank.In Japan，for example，low posture is an indicator of respect.AI—though it appears simple to the outsider，thebowing ritual is actually rather complicated.The person who occupies the lower stationbegins the bow，and his or her bow must bedeeper than the other person’s.The superior，on the other hand，determines when the bow-ing is to end.When the participants are ofequal rank，they begin the bow in the samemanner and end at.the same time.　　The manner in which we sit also can corn.municate fl message.In the United States，where“casualness”is considered a greatvirtue，people often sit with feet on chairsor even desks.They sometimes sit with theirbacksides（buttocks）on tables and desks as flway of expressing their individuality or care-free attitude.Slumping oneself over whilesitting in a chair and placing feet on what—ever object around is a common U.S.behavior.it is intended to show that the person iscasual，honest，sincere，and‘just one of thefolks.”In the United States，even millionaires，corporation presidents，government leaders.and movie stars try to pretend they are ordi-nary people by using“the U.S.slouch”and“the feet—on-the—furniture”maneuver,　　Unfortunately，people of other countries may interpret this behavior as being sloppyand as reflecting a general lack of alertness，interest，and respect.Americans do not USU—ally realize that what they think of as casual——ness is viewed very differently and very nega?tively by many people around the world.People in many cultures are expected to sit erect.Such cultures include many countriesjn Latin America，Asia，Europe，and the Middle East.For instance.in countries such as Ger.many and Sweden，where lifestyries tend tobe more formal，slouching is considered a sign of rudenes、s and poor manners.　　In the United States，crossing legs is a sign of good etiquette.Americans feel com-fortable crossing their legs and sitting with one ankle on the other knee.Many cultures say that crossing legs is okay，but placing the ankle on the knee while crossing one’s legsis totally unacceptable.You can cross your legs but not put your ankle on your knee in some Latin and Asian countries.in Peru，men can place the ankle on knee，but women must cross their entire legs at the knee.In Syriawomen must not cross their legs at all in public，though men can cross at the knee.in Ghana and in Turkey，sitting with one’s legs crossed is extremely offensive.People in Thai?Jand believe that because the bottoms of thefeet are the lowest part of the body，they should never be pointed in the direction of

前言

　　我国英语专业本科教学与学科建设，伴随着我国改革开放的步伐，得到了长足的发展和提升。回顾这30多年英语专业教学改革和发展的历程，无论是英语专业教学大纲的制订、颁布、实施和修订，还是四、八级考试的开发与推行，以及多项英语教学改革项目的开拓，无不是围绕英语专业的学科建设和人才培养而进行的，正如《高等学校英语专业英语教学大纲》提出的英语专业的培养目标，即培养“具有扎实的英语语言基础和广博的文化知识并能熟练地运用英语在外事、教育、经贸、文化、科技、军事等部门从事翻译、教学、管理、研究等工作的复合型英语人才。”为促进英语专业本科建设的发展和教学质量的提高，外语专业教学指导委员会还实施了“新世纪教育质量改革工程”，包括推行“十五”、“十一五”国家级教材规划和外语专业国家精品课程评审，从各个教学环节加强对外语教学质量的宏观监控，从而确保为我国的经济建设输送大量的优秀人才。　　跨人新世纪，英语专业的建设面临新的形势和任务：经济全球化、科技一体化、文化多元化、信息网络化的发展趋势加快，世界各国之间的竞争日趋激烈，这对我国英语专业本科教学理念和培养目标提出了新的挑战；大学英语教学改革如火如荼；数字化、网络化等多媒体教学辅助手段在外语教学中广泛应用和不断发展；英语专业本科教育的改革和学科建设也呈现出多样化的趋势，翻译专业、商务英语专业相继诞生——这些变化和发展无疑对英语专业的学科定位、人才培养以及教材建设提出了新的、更高的要求。　　上海外语教育出版社（简称外教社）在新世纪之初约请了全国30余所著名高校百余位英语教育专家，对面向新世纪的英语专业本科生教材建设进行了深入、全面、广泛和具有前瞻性的研讨，成功地推出了理念新颖、特色明显、体系完备的“新世纪高等院校英语专业本科生系列教材”，并被列入“十五”国家级规划教材，以其前瞻I生、先进性和创新性等特点受到全国众多使用院校的广泛好评。　　面对快速发展的英语专业本科教育，如何保证专业的教学质量，培养具有国际视野和创新能力的英语专业人才，是国家、社会、高校教师共同关注的问题，也是教材编撰者和教材出版者关心和重视的问题。

书籍目录

Unit 1 Communication Across Culturrs　warm up　Reading Ⅰ Intercultural Communication: An Introduction　　Discovering Problems: Slim Is Beauifuf? 　　Group Work　　Debate　Reading Ⅱ The Challenge of Globalization　　Writing　　Identifying Difference Difference: How We Address Each Other　　Survey　　Interculturar Insiqht　　Translation　Case Studu: Cases 1-4　Further Reading Ⅰ Stumbling Blocks in Intercultural Communication 　Further Reading Ⅱ Communication in the Global VillageUnit 2 Culture and Communication　Warm Up　Reading Ⅰ What Is Culture.　　Fill-in Task　　Sharing Knowledge: More About Culture　　Writing　Reading Ⅱ Elements of Communication　　Discovering Problems: Misfeading Commerciaf Signs　　Matching Task　　Identifying Difference Commuicating Effectvely　　Group Work　　Translation　　Case Study: Cases 5-8　Further Reading Ⅰ Understanding Culture　Further Reading Ⅱ Essentials of Human CommunicationUnit 3 Cultural Diversl　Warm Up　Reading Ⅰ Different Lands, Different Friendships　　Cultural!n formation: American Friendship　　Survey 　　Identifying Difference :Famifu Structure　Reading Ⅱ Comparing and Contrasting Cultures　　Interview　　Group Work　　Sharing Knowledge: Confucian Culturaf Patterns　　Writing　　Intercufturaf lnsigfit　　Translation　　Case Study: Cases 9-12　Further Reading Ⅰ Cultural Dimensions　Further Reading Ⅱ High-Context and Low-Context CulturesUnit 4 Language and Culture.　Warm Up　Reading Ⅰ How Is Language Related to Culture　　Fill-in Task　　Group Work　　ldentifying Difference: Kinship Terms and More.　Reading Ⅱ Language-and-Culture, Two Sides of the Same Coin　　Sharing Knowledge: How to Say "Yes" and "No".　　Survey　　Writing　　Discovering Problems: Translating Across Languages　　Translation 　　Case Study: Cases 13-16　Further Reading Ⅰ The Sapir-WhorfHypothesis　Further Reading Ⅱ  Language, Thought, and CultureUnit 5 Culture and Verbal Communication　……Unit 6 Culture and Nonverbal CommumcationUnit 7 Time and Space Across CulturesUnit 8 Cross-Culturai PereeptionUnit 9 Intercultural AdaptationUnit 10 Aequiring Intercultural ComtetenceAcknowledgements

编辑推荐

　　新世纪高等院校英语专业本科生系列教材（修订版）旨在打造完整的英语专业学科体系，全面促进学生的语言技能、学科素养和创新能力的培养，必将为我国培养国际化、创新型、高素质的英语专业人才奠定坚实的基础！

作者简介

《新编跨文化交际英语教程》特色：权威性和先进性的体现：按照《高等学校英语专业英语教学大纲》提出的培养目标、课程设置、教学要求和教学原则精心设计，凝聚海内外英语专业教育界专家学者的智慧，反映英语专业教育、科研的最新成果。前瞻性和创新性的结晶：基于广泛的市场调研、详尽的需求分析和严谨的科学判断，梳理现有教程，优化教材结构，更新教学方法和手段，强化学生综合能力的培养。

专业素质和人文素养的同步提升:专业技能、专业知识、相关专业知识的完美匹配，帮助学生打下扎实的语言基本功，增强其分析问题、解决问题的能力，提高专业素质和人文素养，使学生真正成为国际化、创新型、高素质的英语专业人才。

图书封面

---

 新编跨文化交际英语教程下载 更多精彩书评

---