综合英语阅读教程（第一册）

书籍目录

Unit One The Importance of Etiquette
  Text A The Importance of Etiquette
  Text B Chinese Etiquette
  Text C Etiquette in North America
Unit Two Business Dress Etiquette
  Text A What Is Proper Business Dress?
  Text B Dress Code in China
  Text C Business Attire Etiquette in Great Britain
Unit Three Telephone Etiquette
  Text A Business Phone Etiquette
  Text B Telephone Manners (Ⅰ)
  Text C Telephone Manners (Ⅱ)
Unit Four Reception Etiquette
  Text A Meeting and Greeting Clients
  Text B At a Business Reception
  Text C Receiving Tourists
Unit Five Business Meeting Etiquette
  Text A Business Meeting Etiquette
  Text B Business Meeting Etiquette in China
  Text C Business Meeting Etiquette in the United States
Unit Six Communication Etiquette
  Text A Communicating Across Cultures
  Text B Communication in Chinese Business Culture
  Text C Getting along with Americans
Unit Seven Banquet Etiquette
  Text A Banquet Etiquette in America
  Text B Chinese Banquet Etiquette
  Text C Banquette Toast and Toasting Etiquette
Unit Eight Traveling Etiquette
  Text A Airline Business Travel Etiquette in Western Countries
  Text B Chinese Business Travel Etiquette
  Text C Etiquette for Business Travel
Unit Nine Social Customs and Business Etiquette
  Text A Social Customs and Business Etiquette in China
  Text B Social Customs and Business Etiquette in Saudi Arabia
  Text C Global Social Customs and Business Etiquette
Unit Ten Etiquette in Seeing Off the Guests
  Text A Farewell Speeches in Western Countries
  Text B Saying Goodbye in China
  Text C International Gift Giving Etiquette

作者简介

《综合英语阅读教程(第1册)(职业礼仪篇)》是海南省“十二五”规划特色重点教材之一，共两册。本册为职业礼仪篇，以涉外商务接待流程为主线，将商务活动中的礼仪知识和交际技能渗透到英语教学中，使学生在学习和掌握实用英语语言的同时，掌握中西方礼仪知识，做到知礼、懂礼、守礼、用礼，达到现代商务交际与国际接轨的目的，是一部选材实用、可读性强、操作性高的高职英语教材。《综合英语阅读教程(第1册)(职业礼仪篇)》共10个单元，包括礼仪认知、服饰礼仪、电话礼仪、待客礼仪、会议礼仪、交流礼仪、宴请礼仪、商务旅行礼仪、社交习俗、送客礼仪等十大话题，涉及日常商务活动中可能接触到的礼仪规范，展示了礼仪的魅力。

图书封面

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