出版日期:2009-2
ISBN:9780470385364
作者:Marsha Collier
页数:838页
书籍目录
IntroductionBook I: eBay Basics Chapter 1: Hooking Up with Online Technology Chapter 2: Navigating through eBay Chapter 3: Signing Up and Getting Started Chapter 4: Understanding eBay Sales Chapter 5: Checking Out the Seller and Leaving Feedback Chapter 6: Bidding to Win Chapter 7: Completing the Transaction Chapter 8: Participating in the Community..Book II: Essential Tools Chapter 1: Researching on eBay Chapter 2: Researching on the Web Chapter 3: Efficient Communications for Better Sales Chapter 4: Simplifying Payment with PayPal Chapter 5: Using eBay's Management ToolsBook Ill: Selling Like a Pro Chapter 1: Be Sure Your Listings Make Cents Chapter 2: Understanding the Finer Points of Selling Chapter 3: Listing Your Items for Sale Chapter 4: Using eBay's Turbo Lister Chapter 5: Managing Your Sales on My eBay Chapter 6: Using PayPal to Organize Your Sales Chapter 7: Checking Out Payment AlternativesBook IV: Sourcing Merchandise Chapter 1: Understanding Online Retailing Chapter 2: Buying Merchandise Like the Pros Chapter 3: Selling Other People's Stuff Chapter 4: Liquidation and Drop-ShippingBook V: Presenting your Items. Chapter 1: Your eBay Photo Studio Chapter 2: Mastering eBay Photography Chapter 3: Sprucing Up Your Listings with HTML. Chapter 4: Getting Your Photos Ready for eBay. Chapter 5: Getting Your Photos on the WebBook VI: Promoting your Goods Chapter 1: Developing Your Web Site Chapter 2: Marketing Your Web Site and eBay Store Chapter 3: Using PayPal to Increase Your SalesBook VII: Storing and Shipping Chapter 1: Organizing Your Merchandise and Shipping Department... Chapter 2: Shipping without Going Postal Chapter 3: Insuring Your Item's DeliveryBook VIII: Power Selling Chapter 1: Upgrading to eBay's Selling Manager Chapter 2: Managing Your Business with Third-Party Tools Chapter 3: Studying Your Statistics. Chapter 4: Becoming a PowerSeller Chapter 5: Opening Your eBay StoreBook IX: Office and Legal Chapter 1: Getting Legal with the State and the Feds Chapter 2: The Joys of Taxes and Business Reporting Chapter 3: Using Bookkeeping Software Chapter 4: Keeping Your Business Secure Online Chapter 5: Networking Your OfficeIndex
作者简介
Want to become an eBay entrepreneur? Nobody knows more about starting an eBay business than Marsha Collier, and she’s put it all in 1-2-3 order for you in eBay Business All-in-One For Dummies, 2nd Edition . This all-in-one guide includes nine handy minibooks that cover: eBay Basics Essential Tools Selling Like a Pro Sourcing Merchandise Presenting Your Items Promoting Your Goods Storing and Shipping Power Selling Office and Legal eBay PowerSeller Marsha Collier shows you how to: Set up your business, find and manage inventory, and run your business like a pro Equip yourself with the tools that count—eBay’s search engine, online sources of information, the PayPal system, and eBay’s management tools Source your merchandise and learn valuable strategies for managing and maximizing sales Set up the optimal eBay photo studio and develop and market your eBay Web site Learn the ins and outs of online retailing and what it takes to buy and sell online safely and easily Find deals on the computer equipment you need Promote, market, and show off your goods, all the while keeping your business legal Before you know it, you too can be a PowerSeller! Get started today with eBay Business All-in-One For Dummies, 2nd Edition .
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