中国经商实用指南HOW TO OUTSMART CHINA

名人推荐

"A must have for all managers and directors contemplating their strategies with Chinese partners."

媒体关注与评论

"A good book recommended to all who wishes to learn and work in China."  --Dicky Yip, Executive Vice President, Bank of Communications (China)"An excellent book for reading and a short-cut guide for others to acquire wealth." --Dr. Ahmed Iskanderani, Director, Islamic Development Bank (Saudi Arabia)"Business is not about outsmarting the other side but building relationships and trust that outlast the problems. This book is a guide in the direction of developing these links" --Ahmed Suleiman, MBE KFO (UK)

书籍目录

China MapChina SnapshotAcknowledgementForewordHOW to Use This BookExecutive SummaryPart 1:Should I go?　China Outlook　6 Reasons to GO China　China History in a Nutshell　A Brief Chinese Chronology　The Whole Picture　4　Factors and l 6 Elements　　1  The Product　  2　The Customer　  3　The Economy　  4　The Market　China VS．Other Countries　  1　China VS．India　  2　China VS．USA　  3　China VS．UK　  4　China VS．Australia&New Zealand　  5　China VS．Africa　  6　China VS．EU　  7　China VS．Italy　  8　China VS．ASEAN　  9　China vs．Middle East　  10　China VS．Latin America　WTO Time Table　The Challenges  1　Soft Landing and Banking Reform  2　Time to Cash Out?  3　Rich and Poor Gap　Bonus：China’S ToP lOO CompaniesPart 2:Where to Begin?　Many Failures　Research　Contact　Guanxi　10 Best Cities to Do Business in China　  1　Hangzhou　  2　Wuxi　  3　Shanghai　  4　Dalian　  5　Beijing　  6　Suzhou　  7　Ningbo　  8　Nanjing　  9　Guangzhou　  10　Shenzhen　Bonus：Learn Chinese in 23 minutes　Travel Information  Search for a PartnerPart 3:What Business Can I Do?　1　Information Technology　2　Education&Training　3　Pharmaceutical　4　Insurance　5　Real Estate　6　Tourism　7　Food&Beverage　　8　Retail　9　Fashion　10　Telecommunications　11　Banking　12　Securities&Stock Exchange　13　Wealth Management　14　Automotive　15　Beauty　16　Manufacturing　17　Hospitality　18　Agriculture　19　Media　20　Luxury　……Part 4:How to set up in ChinaPart 5:How to Deal with the Chinese?Part 6:How to Sell to China?Conclusion&Useful Information

编辑推荐

"An inspiring story of ambition and dedication"^"An essential reading to understand the complexities of Chinese business world... useful, amusing and plenty of in-depth wisdom... Excellent!" ^"The most distinctive feature of this book is Easy to understand yet practical."

作者简介

How to OUTSMART China unveils to you the Real China Opportunities that No other China Guide talk about. It is a personal sharing from a foreigner who spends years working and living inside China, answering all possible questions you have on Doing Business in China.

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