企业与全球贫困

书籍目录

ForewordAcknowledgmentsIntroductionPART 1: Just who are the poor?   1  Microcredit and Poverty Alleviation Strategy for Women: Who Are the Customers?   2  Understanding Consumers and Retailers at the Base of the Pyramid in Latin America   3  Marketing Programs to Reach India’s Underserved PART 2: Meeting the Poor's Basic Needs   4  Brcko and the Arizona Market   5  Health Services for the Poor in Developing Countries: Private vs. Public vs. Private and Public   6  Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the  Generic Antiretroviral Business   7  Meeting Unmet Needs at the Base of the Pyramid: Mobile Healthcare for India's Poor   8  Patrimonio Hoy: A Groundbreaking Corporate Program to Alleviate Mexico’s Housing Crisis   9  Energizing the Base of the Pyramid: Scaling-up Successful Business Models to Achieve Universal Electrification   10  Utilities and the Poor: A Story from Colombia   11  The Expansion of Public Services into Poor Areas: The Case of Piped Gas in Cuartel V–Moreno PART 3: Building the BOP Value Chain   12  MULTIAHORRO: Barrio Store   13  Photography and the Low Income Classes in Brazil: A Case Study of Kodak   14  The Complex Business of Serving the Poor: Insights from Unilever’s Project Shakti in India   15  Creating strong businesses by developing and leveraging the productive capacity of the poor   16  ITC’s e-Choupal: A Platform Strategy for Rural Transformation   17  Nestlé’s Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition PART 4: BUSINESS & LEADERSHIP MODELS   18  Building New Business Value Chains with Low Income Sectors in Latin America   19  Developing Viable Business Models to Serve Low-Income Consumers: Lessons from the Philippines   20  When Giants Discover the Disadvantaged: Managerial Challenges and Success Factors in Building Capacity to Serve Underserved Markets Part 5: ROLE OF GOVT. AND CIVIL SOCIETY   21  The Role of Financial Institutions in Revitalizing Low-Income Neighborhoods   22  Houses for the Poor and New Business for Banks: The Creation of a Market for Affordable Housing   23  The South African Financial Sector Charter: A Supplementary Market Framework to Achieve Affirmative Action   24  How Social Entrepreneurs Enable Human, Social, and Economic Development   25  Hybrid Value Chains: Social Innovations and the Development of the Small Farmer Irrigation Market in Mexico   26  Entrepreneurship and Poverty Alleviation in South Africa   27  A Gentler Capitalism: Black Business Leadership in the New South Africa PART 6: MEASURING SUCCESS   28  Microfinance: Business, Profitability, and the Creation of Social Value   29  Alleviating Global Poverty through Microfinance: Factors of Financial, Economic, and Social Performance   30  Strong Double Bottom Line Banking   31  H&R Block’s Refund Anticipation Loans: Perilous Profits at the Bottom of the Pyramid?   32  When is Doing Business with the Poor Good – for the Poor? A Household and National Income Accounting ApproachAppendix:Conference ParticipantsNotesReferencesAbout the ContributorsAbout the EditorsIndex

作者简介

Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.

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