竞争战略（精装影印版）

书籍目录

Contents

Preface

INTRODUCTlON

PART l GeneralAnalytical Techniques

CHAPTER l THE STRUCTURAL ANALYSlS OF INDUSTRlES

Structural Determinants of the

Intensity of Competition

Structural Analysis and

Competitive Strategy

Structural Analysis and

Industry Definition

CHAPTER 2 GENERlC COMPETlTlVE STRATEGlES

Three Generic Strategies

StuckintheMiddle

Risks of the Generic Strategies

CHAPTER 3 A FRAMEWORK FOR COMPETlTOR ANALYSlS

The Components of Competitor

Analysis

Putting the FourComponents

Together-The Competitor

Response Profile

Competitor Analysis and

Industry Forecasting

The Need for a Competitor

Intelligence System

CHAPTER 4 MARKET SlGNALS

Types of Market Signals

The Use of History in Identifying

Signals

Can Attention to Market Signals

Be a Distraction?

CHAPTER 5 COMPETlTlVE MOVES

Industry Instability: The Likelihood

of Competitive Warfare

Competitive Moves

Commitment

Focal Points

A Note on Information and Secrecy

CHAPTER 6 STRATEGY TOWARD BUYERS AND SUPPLlERS

BuyerSelection

Purchasing Strategy

CHAPTER 7 STRUCTURAL ANALYSlS WlTHlN INDUSTRlES

Dimensions of Competitive Strategy

Strategic Groups

Strategic Groups and a Firm's

Profitability

Implications for Formulation

of Strategy

The Strategic Group Map as an

Analytical Tool

CHAPTER 8 INDUSTRY EVOLUTlON

Basic Concepts in Industry

Evolution

Evolutionary Processes

Key Relationships in Industry

Evolution

PART ll Generic Industry En vironments

CHAPTER 9 COMPETlTlVE STRATEGY IN FRAGMENTED

INDUSTRlES

What Makes an Industrv

Fragmented?

Overcoming Fragmentation

Coping with Fragmentation

Potential Strategic Traps

Formulating Strategy

CHAPTER lO COMPETlTlVE STRATEGY iN EMERGlNG

INDUSTRlES

TheStructural Environment

Problems Constraining Industry

Development

Early and Late Markets

Strategic Choices

Techniques for Forecasting

Which Emerging Industries to

Enter

CHAPTER l l THE TRANSlTlON TO INDUSTRY MATURlTY

Industry Change during Transition

Some Strategic Implications of

Transition

Strategic Pitfalls in Transition

Orgamzational Implicationsof

Maturity

industry Transition and the General

Manager

CHAPTER 12 COMPETlTlVE STRATEGY IN DECLlNlNG

INDUSTRlES

Structural Determinants of

Competition in Decline

Strategic Alternatives in Decline

Choosing a Strategy for Decline

Pitfalls in Decline

PreparingforDecline

CHAPTER 13 COMPETlTlON IN GLOBAL INDUSTRlES

Sources and Impediments to Global

Competition

Evolution toGlobal Industries

Competition m Global Industries

Strategic Alternatives in Global

Industries

Trends Affecting Global

Competition

PART m Strategic Decisions

CHAPTER 14 THE STRATEGlC ANALYSlS OF VERTlCAL

INTEGRATlON

Strategic Benefits and Costs of

Vertical Integration

ParticularStrategic Issues in

Forward Integration

ParticularStrategic Issues in

Backward Integration

Long-Term Contracts and the

Economics of Information

lllusions in Vertical Integration

Decisions

CHAPTER 15 CAPAClTY EXPANSlON

Elements of the Capacity Expansion

Decision

Causes of Overbuilding Capacity

Preemptive Strategies

CHAPTER 16 ENTRY INTO NEW BUSlNESSES

Entrythrough Internal Development

Entry through Acquisition

Sequenced Entry

APPENDlX A PORTFOLlO TECHNlQUES IN

COMPETlTOR ANALYSlS

APPENDlX B HOW TO CONDUCT AN INDUSTRY ANALYSlS

Bibliography

Index

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