Innovation that Fits超越时尚的创新战略

内容概要

MICHAEL LORD is Director of the Flow Institute and Associate Professor of Strategy
and International Business at the Babcock Graduate School of Management at Wake
Forest University. His work on innovation has been featured in many publications, includin

书籍目录

AcknowledgmentsAbout the Authors1 Making Sense of Innovation Fads and Fashions  Innovation Excitement, Then Disillusionment  Reconsidering Innovations in Innovation  Bringing Silicon Valley Inside  Spinnovation  Virtual Reality: Patenting, IP, and "Asset-Lite"  Shared Creation  If You Can't Build It, Buy It  Mixed Results: What Exactly Is It?  The Allure of Innovations in Innovation  Background and Overview2 Corporate Venturing: Best of Both Worlds or Venturing Too Far?  Breaking the Old Molds  The Disappointing Record of Corporate Ventures  The Consummate Corporate Venture Capitalist  Core Problems with Corporate Venturing  Can You Be Too Free?  Diverging Approaches Toward Cars of the Future  An Established Operating Company Is Not a VC Portfolio  More Mature CVC Approaches  The Need for Core Venturing3 The Virtual Asset-Lite Model: Intellectual Property Licensing  The Old Economy: Real Companies,Real Products  Intellectual Property Rules  IBM = IPM (Intellectual Property Management)  The "Knowing" and "Doing" Connection  The Secret of Life (Patent Pending) Itself  If You're So Smart, Why Aren't You Rich?  Limitations of the IP-Centric Model  Size Matters: Scaling Intellectual Property  IP as a Beginning, Not the End  Turning Licensing Inside-Out  ……4 Innovation by Alliance:Reconsidering Innovation Collaboration5 R&D by M&A:Innovation by Acquisition6 Spinnovation:Liberating Value or Spinning Out of Control?7 Conclusion:Toward a New Model for InnovationEndnotesIndex

作者简介

Innovation is more urgently necessary than it's ever been. Now, three leading experts on commercializing innovation systematically sort through the wreckage of yesterday's strategies, learning lessons and identifying ideas worth preserving and adapting. To prepare this book, the authors thoroughly examined the record of more than 250 innovation programs from organizations of widely differing sizes and industries, from 1998 through 2003. Based on this unprecedented research, they reveal the right time to use each innovation 'arrow', how to account for contingencies and risks; and how to focus on core innovation challenges -- not just superficial symptoms. Along the way, the authors define a focused, integrated model for innovation: one that is more nuanced and complex, but also better-grounded, more durable, and far more effective.

 Innovation that Fits超越时尚的创新战略下载