Global E-Commerce Strategies for Small Business小企业的全球电子商务策略

书籍目录

PrefaceAcknowledgments1 The Growing Worldwide Importance of Small Companies　A Common Misconception（or Size Isn’t Everything）　What Is a“Small Company”？　Genesis of the Small Company　Life Cycle　Entrepreneurship　Innovation　Job Creation and Economic Development　Lack of Technology and Other Problems in Small Companies　The International Market　Special Projects and　Trends　Programs for SMEs2 The Information Industry and the Internet Economy  The Digital Revolution  Characterizing the Information Industry  Size and Landscape of the Information Industry  The Internet  Layers of the Internet Economy  Basic Internet Statistics  SMEs in the Internet Economy  Financial Markets and the New Economy3 Electronic Commerce：Opportunities in the International  Market  Overview　Yet Another Set of Internet Statistics　The Four Steps in the Purchasing Process　Search　Ordering　Payment　Delivery　Business-to-Business Transactions　What’S Next？4 Are We Ready?Main Obstacles to International Trade for　Small Companies  Introduction  Infrastructure and Logistics  People  Legal matters  Cultural Diversity  Capital  Government Policies  International Bodies and Their Roles  Trends5 Case Studies：Successful Small Companies in the Global  Market  Introduction  Methodology　Gifts of Course：The Right Ingredients for Success（Belgium）　SmartPrice：The Culture of Haggling Becomes a Business　Kennys：Blending the Old and the New（Ireland）　Sunglasses2000：Expanding the Family Business on the　Internet（Italy）　FarEastFlora：Exploring the Customer~Passion for Orchids（Singapore） 　ItradeMarket-Taking the Internet tO the B2B Trade in　Latin America（United States）　PEOPLink：An NGO of Global Reach（United States）6 “Can I Do It Too？”Prerequisites for Success and Some Common Pitfalls7 Setting Up a Global Small Business：A Checklist of Action Steps8 What Net？A Better Word？NotesIndex

作者简介

Small companies account for a surprising one-third of U.S. exports, and their market share is growing. The Internet has played a major role in helping these companies develop an increasingly powerful international presence. Global E-Commerce Strategies for Small Businesses describes the export opportunities e-commerce holds for small-to-medium size enterprises (SMEs) all over the world. The book is organized in two parts. The first uses examples and case studies of small exporting companies from six countries to show how SMEs and new entrepreneurs are not only successful but also often responsible for job creation, innovation, and economic growth in their regions. It also examines common obstacles to exports such as local and international laws, cultural differences, trade barriers, taxation, and transport infrastructure. The second part covers the steps in setting up a global business: researching business opportunities, identifying and reach out to customers, building and keeping an online image, closing the deal, and maintaining customer support. Written in a casual, accessible style, the book offers an overview of the tools and services available to help smaller companies flourish in the global marketplace.

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