源出

书籍目录

PrefaceIntroduction1.Understanding the opportunities　　Introduction　What is outsourcing? 　The origins of outsourcing　Trends and pressures　Initial concepts　Outsourcing today　Traditional activities　Peripheral activities　Critical activities and processes　Strategic and problem-solving activities　Summary2.Moving to supplying total solutions　Introduction　Management issues for outsourced activities　Traditional activities　Peripheral activities　Critical activities and processes　Case Study: The 1999 crisis at the UK Passport Agency　Strategic and problem-solving activities　Case study: The European Chewing Gum Company　Summary3.Retooling marketing and the sales force　Introduction　The search for a better way to trap mice　Market segmentationvariables 　Segmentation approaches　Criteria for initial screening　Evaluating potentialsegments 　Defining the market　Timing, niche markets and global considerations　Sales force management in a changed environment　Sales force development for supplying total solutions　Building sales forcecapabilities 　Summary4.Managing buyer/supplier relationships 　Introduction　The challenges for suppliers　Case Study: Timex Dundee　Case Study: IBM Denmark　Supplier Challenge 1 - The need for additional competencies　Supplier Challenge 2 - Managing the entry phase　Supplier Challenge 3 - Running the contract　Case Study: Driver and Vehicle Licensing Agency, UK　The challenges for buyers　Buyer Challenge 1 - The pre-bid phase　Buyer Challenge 2 - Identifying the key suppliers　Buyer Challenge 3 - Awarding the contract 　Buyer Challenge 4 - Running the contract　Summary5.Pricing solutions and managing risks6."Transitioning" human resources7.Structuring "next generation" IT solutions8.Achieving quality in outsourcing9.Getting a good slice of a bigger pieIndex

作者简介

Outsourcing became fashionable in the late 1980s, came of age in the 1990s, and is now a normal part of corporate life. Written by well--known and respected business authors and incorporating new research from Copenhagen Business School, this book covers the newest elements of outsourcing today and discusses how strategic alliances should be established between the buyer and supplier. Topics explored throughout include the scope, scale and importance of what is outsourced; the pricing and risk sharing involved; and changes to organizations which lead them to seek more outsourcing.

 源出下载