什么是包装设计What Is Packaging Design

内容概要

　　Giles Calver is the cofounder, design strategist, and managing director of Lippa Pearce Design. He currently works with a broad range of clients developing brand and communication strategies. He lives and works in London.

书籍目录

Issues　The role of packaging　An historical perspective　Marketing considerations　Packaging in the marketing mix　Local versus global　Measuring packaging design's success　The retail environment　Proprietary versus own brand　Speed of selection　Self-selection and assisted　self-selection　Packaging dynamics　Brand manifestation　Product differentiation　Ranges and solo products　Sector behavior　Market positioning　Environmental considerations　LegislationAnatomy　Anatomy　Structural design　Cartons　Bottles　Tubes　Cans　Tubs and jars　Multi-packs　Clamshells and blister packs　CDs　Gift packs　Innovative formats　Materials　Surface graphics　Branding　Typography　Information layout and hierarchy　Back-of-pack　Language　Photography　Illustration　Color　Symbols and icons　Finishes and effects　Weights, measures, and barcodesPortfoliosEtcetera

作者简介

　　This is a highly visual, compact-format sourcebook, packed with top international packaging designers’ contemporary work, accompanied by essays on the surrounding issues.

 什么是包装设计What Is Packaging Design下载