出版社:John Wiley & Sons
出版日期:1997-12
ISBN:9781405102544
作者:Littler, Dale 编
页数:404页
内容概要
Cary L. Cooper is based at Lancaster University as Professor of Organizational Psychology. He is the author of over 80 books,is past editor of the Journal of Organizational Behavior, and Founding President of the British Academy of Management.
书籍目录
PrefaceAbout the Editors ContributorsDictionary Entries A-ZIndex
作者简介
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends. Features over 250 entries Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy Assesses the implications of developments in new information and communications technologies Contains extensive revisions to the section on retailing to embrace contemporary trends