出版社:Prentice Hall
出版日期:1998年6月1日
ISBN:9780137758678
作者:Gene Garofalo
页数:390 页页
作者简介
This work offers anyone with sales and marketing responsibilities an understanding of how these departments operate, and how they can better achieve their sales goals. Case studies are featured, as well as the inclusion of sample forms. Areas covered include the product development process, market share strategies, competitive research, campaign creation and execution, and the role of advertising and promotion.
length: (cm)24.2 width:(cm) 18.2
Book Dimension
Height (mm) 229 Width (mm) 152
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