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书籍目录

Acknowledgments xiii

Introduction The General Management Perspective

and Business Policy

Business Policy as a Field of Study

A Concept of "General Management"

The General Manager as Strategist

The General Manager as Organization Builder

The General Manager as Doer

The Skills of the General Manager

Bright Horizons Children's Centers, Inc.-1987

Head Ski Company, Inc.

Phil Knight: CEO at Nike (1983)

Serengeti Eyewear: Entrepreneurship within Corning

Inc.

Chapterl What Is Strategy?

Introduction

Strategy Defined

Explicit Strotegy

Sound Strotegy

A Strategic View of Market Opportunity

A Strategic View of Capabilities

Strategy as a Summary of Corporate Values

Cases

Crown Cork & Seal in1989

Asahi Breweries, Ltd.

Wal-Mart Stores, Inc.

Komatsu Limited

Coraing Incorporated: A Network of Alliances

Chapter 2 Industry and Competitive Analysis

Introduction

Noneconomic Factors

The Primary Proposition: Profit Potential

Strategic Analysis of Industry Structure

The Threat of Entry

The Threat of SubstitutioI

The Power of Suppliers and Customers

Government

Rivalry among Competitors

Relating Opportunities to Capabilities

Opportunities and Threats

Assessing Capabilities and weaKnesses

Matching Opportunity and Capability

Cases

Harcourt Brace Jovanovich, Inc.

Firestone, Inc.: Globalization

Ingvar Kamprad and IKEA

Apple Computer-l1992

Bill Gates and the Management of Microsoft

Chapter 3 Personal Values and Corporate Strategy

Introduction

We All Have Values

Values Are Key to Legitimate Action

Awareness of Values

Cases

Salvatore Ferragamo, SpA

Schlumberger Ltd.: Jean Riboud Excerpts from "A

Certain Poetry" by Ken Auletta

The Body Shop Intemational

Chapter 4 Relating Strategy to Social Responsibility

Introduction

Responsibility for Economic Action

Responsibility for Social Action

The Moral Dimensions of Strategic Action

Strategy for Social Action

BayBank Boston

RU 486 (A)

Chapter 5 Building Strategy

Introduction

The Process of Strategic Development

Summary

Cases

Adam Opel AG (A)

Intel Corporation-Leveraging Capabilities for

Strategic Renewal

The Harvard Business School

Chapter 6 Building Organizational Capabilities

Introduction

Tailoring the Organization to Strategy

Beyond Organization as an Architectural Task

Building Organization Capability

How Work Environments Contribute to Capability

The Forces That Shaoe Work Environments

Summary

Cases

The Adams Corporation (A)

Colgate-Palmolive: Company in Transition (A)

The Lincoln Electric Company

The Johnsonville Sausage Co. (A)

Banc One-1993

ABB Deutschland

Chapter 7 Transforming an Organization

Introduction

Ingredients of Successful Planned Change

Buiiding Motivation

Formulating a Vision

Managing the Process of Change

Continual renewal

Summary

Cases

Richardson Sheffield

Jack Welch: General Electric's Revolutionary

The Battle of Mannheim

Marks & Spencer: Sir Richard Greenbury's Quiet

Revolution

Chapter 8 Building Relationships

Introduction

Building Relationships with Direct Reports

Building Relationships Upward

Building Relationships with Customers and Suppliers

Building Relationships across the Organization with

Peers

Cases

Basic Industries

Kentucky Fried Chicken (Japan) Limited

Cleveland Twist Drill (A)

Richardson Hindustan Limited (Abridged)

Chapter 9 Building a General Management Career

General Management Skills

Steps in a General Management Career

Cases

Gurcharan Das's Career Choices

Ben & Jerry's Homemade lce Cream Inc.: Keeping the

Mission(s) Alive

Index of Cases

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