The Art Of Woo - Using Persuasion To Sell Your Ideas恳求的艺术

书籍目录

Introduction  Woo?Chapter 1  Selling Ideas: How Woo WorksChapter 2  Start with You: Persuasion StylesChapter 3  Connect Your Ideas to People: Stepping-stonesChapter 4  Build Relationships and Credibility: TrustChapter 5  Respect Their Beliefs: A Common LanguageChapter 6  Give Them Incentives to Say Yes: Interests and NeedsChapter 7  State Your Case: The ProposalChapter 8  Make It Memorable: The Personal TouchChapter 9  Close the Sale: Commitments and PoliticsChapter 10  Woo with Integrity: CharacterAppendix A  Six Channels SurveyAppendix B  Persuasion Styles AssessmentAppendix C  The Woo WorksheetAcknowledgmentsNotesTopical BibliographyIndex

作者简介

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  Richard Shell and Mario Moussa offer a self–assessment to determine which persuasion role fits readers best and how they can make the most of their natural strengths. The authors also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo strengthens persuasion skills for readers in business, academia, and other fields involving the use of influence.

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