外贸英语函电

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出版社:北京大学出版社
出版日期:2011-2
ISBN:9787301180167
作者:赵春漫 主编
页数:221页

书籍目录

Chapter 1  Basic Knowledge and Layout of a Business Letter
1
Chapter 2 Establishing Business Relations
18
Task 1 Establishment of Business Relations
19
Task 2 Credit & Status Enquiries
24
Chapter 3 Enquiry and Reply
38
Task 1 Making an Enquiry
39
Task 2 Reply to an Enquiry
42
Chapter 4 Offer and Counter-offer
55
Task 1 Making an Offer
56
Task 2 Making a Counter-offer
58
Chapter 5 Conclusion of Business
72
Task 1 Placing an Order
73
Task 2 Accepting an Order
76
Task 3 Declining an Order
78
Chapter 6 Terms of Payment
90
Task 1 Negotiating Payment Terms
91
Task 2 Urging & Advising Establishment of an L/C
97
Task 3 Requesting to Amend an L/C
105
Chapter 7 Packing
127
Task 1 Informing Packing Requirements
128
Task 2 Reply to Packing Issues
131
Chapter 8 Shipment
146
Task 1 Giving Shipping Instructions
147
Task 2 Urging a Timely Shipment
149
Task 3 Giving Shipping Advice
151
Task 4 Asking for an Amendment to Shipment Clause
153

Chapter 9 Insurance
165
Task 1 Requesting the Exporter to Cover Insurance
166
Task 2 Type of Coverage Adopted
169
Task 3 Reply to the Letter Requesting Excessive Insurance
171
Chapter 10 Complaint and Claim
182
Task 1 Making Complaints or Claims
183
Task 2 Reply to Complaints and Claims
188
Chapter 11 Fax & E-mails
203
附录A 外贸函电常用词汇
216
参考书目
222

作者简介

本书共分11章,第1章简要介绍外贸信函的基本要素、格式和写作原则。第2~10章讲授外贸进出口流程的主要环节:建立业务关系、询盘与回复、报盘与还盘、达成交易、支付、包装、装运、保险、投诉与索赔等,侧重于对该外贸环节中最常用的几类信函的介绍。每章分为若干个针对该外贸环节的具体写作任务,包括概述、写作技巧、信函实例、有用的表达和典型句型、实训项目、选择性的学习材料和课后习题。第11章简要介绍传真和电子邮件的基本要素和写作要点。   本书适用于高等职业技术学院、继续教育学院等大专层次的国际贸易、商务英语、国际商务等相关专业的教学及外贸行业的培训,也可供从事国际交流和对外贸易的从业人员自学或参考。

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