商务职场英语

章节摘录

　　According to Forbes magazine， Microsoft cofounder and chairman Bill Gates is the richest person in the world and has been since 1995. Recent estimates calculate his net worth to be around $56 billion. Born in Seattle， Washington in 1955， Gates founded Microsoft with Paul Allen in 1975 and Gates is still its largest individual shareholder， holding more than 8％ Of the common stock. For the past thirty years， Gates has been one of the most famous and most recognized entrepreneurs in the world of computer technology. In recent years， Gates has become involved in various philanthropic projects. Now in second place behind Bill Gates on Forbes" list of the richest people in the world， is Mexican entrepreneur Carlos Slim， who was born in Mexico City in 1940. His fortune， which is estimated to be around US$53.1 billion， comes from his very strong position in the telecommunications industry in Mexico and in the whole of Latin America. He controls the Telmex， Telcel， and America Movil companies which are run on a day-to-day basis by his sons. Though not in the same mega-billionaire league as Gates and Slim， flamboyant global entrepreneur SirRichard Branson is certainly as well-known——if not more so——to the general public. Born in 1950 in Surrey， England， Branson is best known for the Virgin brand that now comprises over 200 companies. He started in business when he was only 16 by publishing a magazine called Student. He then went on to set up a mail-order business selling records and this developed into a chain of record stores and a record label. The Virgin brand grew substantially in the 1980s with the launch of Virgin Atlantic Airways.

前言

　　教育部最新颁布的《大学英语课程教学要求》提出：“大学英语的教学目标是培养学生的英语综合应用能力，特别是听说能力，使他们在今后学习、工作和社会交往中能用英语有效地进行交际。”大学生要在今后学习、工作和社会交往中能用英语有效地进行交际，除了掌握听、说、读、写等基本英语语言技能外，很有必要学习相关的专业英语知识。经过广泛的市场调研及分析，我社与圣智学习出版公司合作出版了这套“职场英语选修教程系列”（Professional English），以满足大学生的实际需求。　　与仅注重阅读和专业词汇的传统专业英语教材不同，该系列教程将专业知识融入真实的职场情景中，旨在培养职场英语交际能力，使大学生在未来的英语职场中能脱颖而出。整个系列包括四种教程：《成功职场英语》（English for Professional Success），《商务职场英语》（English for Business），《人文职场英语》（English for the Humanities）和《理工职场英语》（English for Science and Engineering）。其中，《成功职场英语》包括申请工作、写简历、组织会议、演示等普通职场话题及申请国外硕士课程等继续深造方面的话题，适合各专业学生学习使用；其他各教程则以商务、人文、理工等专业的话题为主线进行编写，适合相关专业学生学习使用。　　各教程均由5个单元组成，每单元6课，各单元围绕一个主题展开，每个单元后有一个Team Project。所选内容为真实职场环境中的交际话题，可以激发学生的学习兴趣，提高学习积极性。训练形式多样化，旨在培养听、说、读、写技能，促使学生掌握职场环境中的种种英语交际能力。书后为每个单元配备了复习题、附加活动、阅读材料、写作材料和单元测试，丰富了学习内容。此外，还提供了语法要点、专业词汇表，方便学生查阅。　　各教程均配有教师用书。

书籍目录

To the StudentUnit 1 Making your wayLesson 1 Time to make a decisionLesson 2 Following throughLesson 3 Filling out formsLesson 4 Preparing your resumeLesson 5 Sending it all offLesson 6 Finally， its time for the interviewTeam Project 1Unit 2 Selling is what its all aboutLesson 1 Have you got what it takes?Lesson 2 How do you do it?Lesson 3 Sales have increased by 20%Lesson 4 Dealing with the customerLesson 5 Dealing with complaintsLesson 6 Buying and selling on the InternetTeam Project 2Unit 3 Marketing the productLesson 1 Telling the world about your productLesson 2 BrandsLesson 3 Finding out what appeals to the consumerLesson 4 You， too， can do it——having a planLesson 5 Getting together and understanding it allLesson 6 If you can make it， they can fake itTeam Project 3Unit 4 Financial mattersLesson 1 Keeping a record of personal expensesLesson 2 Starting outLesson 3 Managing expensesLesson 4 Economic issuesLesson 5 InvestmentsLesson 6 Changes in the way we do thingsTeam Project 4Unit 5 Global concernsLesson 1 Cultural issuesLesson 2 Corporate cultureLesson 3 Workplace changesLesson 4 The other side of modern businessLesson 5 Global concerns in the business worldLesson 6 Ethical tradingTeam Project 5Unit ReviewsAdditional ActivitiesReading ResourcesWriting ResourcesUnit TestsGrammar ResourceGlossary

编辑推荐

　　《商务职场英语（学生用书）》由5个单元组成，每单元6课，各单元围绕一个主题展开，每个单元后有一个Team Project。所选内容为真实职场环境中的交际话题，可以激发学生的学习兴趣，提高学习积极性。训练形式多样化，旨在培养听、说、读、写技能，促使学生掌握职场环境中的种种英语交际能力。书后为每个单元配备了复习题、附加活动、阅读材料、写作材料和单元测试，丰富了学习内容。此外，还提供了语法要点、专业词汇表，方便学生查阅。

作者简介

《商务职场英语(学生用书)》符合《大学英语课程教学要求》对大学英语教学提出的新要求，使大学生在今后学习、工作和社会交往中能用英语有效地进行交际。将专业知识融入真实的职场情景中，注重训练全面的听、说、读，写技能，培养大学生的职场英语交际能力，有别于仅注重阅读和专业词汇的传统专业英语教材。选材均为商务职场中核心的话题，包括：找工作、销售、营销、财务问题和目前全球商业中广泛关注的问题。配有录音光盘和教师用书。

图书封面

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