新编商务英语精读

书籍目录

Unit 1  Advertisement    Reading I  Advertising    Reading 11 The Mixed Blessing of Advertising Technology    Extended Activities    Function and Structure：Persuasion    Practical Reading：Language of Advertising    Basic Writing：Sentence Writing(I)    Additional Vocabulary    Business World    Humor TimeUint 2  Business Communication    Reading I How to Write Magnetic Sales Letters    Reading 11  Using Audience Analysis to Adapt Your Message    Extended Activities    Function and Structure：Expressions at the Post Office    PracticaI Reading：Leaflet：Swift Service    Basic Writing：Sentence Writing(II)    Additional Vocabulary    Business World    Humor TimeUnit 3 Organizational Cuitoure    Reading I The Organizational Culture and the Discourse    Commun ity    ReadingⅡHonda of America    Extended Activities    Function and Structure：Expressing Curiosity＆Asking for    Jnformation    Practical Reading：A Case Study    Basic Writing：Topic Sentence    Additional Vocabulary    Business World    Humor-rimeUnit Family    Reading I  Magic of a Full Moon    Reading 11 The“New Father”——No Real Role Reversal    Extended Activities    Function and Structure：Explanation    Practical Reading：Advertisements for Properties    Basic Writing：Unity and Coherence    Additional Vocabulary    Business World    Humor TimeUnit 5  Sightseeing        Reading I  Big Fun    Reading 11  Follow Summer Waterfalls    Extended Activities    Function and Structure：Expressions for Sightseeing    Practical Reading：Itinerary    Basic Writing：Paragraph Development    Additional Vocabulary    Business World    Humor TimeUnit 6 Public RelationsReading I Public RelationsReading 11  A General Introduction to Publ ic Relations    Extended Activities    Function and Structure：Expressions at a Hotel    Practical Reading：Hotel Brochures    Basic Writing：Telephone Messages    Additional Vocabulary    Business World    Humor TimeUnit 7 Modern Offive     Reading I The Modern Office    ReadingⅡ  Rule Number One：Clear That Desk    Extended Activities    Function and Structure：Receiving Guests    Practical Reading：the Communicative Processes    Basic Writing：Notes    Additional Vocabulary    Business World    Humor-rimeUnit 8 ProductionReading I  New Process DesignsReadingⅡThe Two Basic Methods of ProductionExtended Activities  Function and Structure：Describing Products  PracticaJ Reading：Production Activities  Basic Writing：Memos  AdditionaJ Vocabulary  Business World  Humor-I-imeUnit 9 AutomobilesReading I  Oars：On a Road to NowhereReadingⅡ  Merging Hand—made Oraftsmanship with World—class    Manufactur ingExtended ActivitIes  Function and Structure：TraveJ by Car  Practical Reading：Car Ads  Basic Writing：E-mails  Additionaf Vocabulary  Business World  Humor TimeUnit 10 Insmanee    Reading I Types of Insurance    ReadingⅡ  Basic Insurance Concepts    Extended Activities    Function and Structure：ConversationaJ Strategies    PracticaJ Reading：Insurance Fbrm    Basic Writing：Fax    Additionaf Vocabulary    Business World    Humor TimeAppendix New Words AppendixII ExpressionsAppendix III Word StudyAppendix IV Special Use

编辑推荐

　　本书为“新编商务英语系列丛书”之一。本书共10个单元，每单元由阅读I（Reading T）、阅读Ⅱ（ReadingⅡ）以及扩展性练习（Extended ActiVities）组成。本书旨在寻求语言能力培养和商务英语知识学习的最佳结合点，即在全面培养学生英语语言综合能力的同时，熟悉各种商务活动，了解商务方面的知识。本书另配录音磁带。　　本书为全国商务英语研究会推荐教材，适用于商务英语专业的学生。

作者简介

《新编商务英语精读(4)》为“新编商务英语系列丛书”之一。《新编商务英语精读(4)》共10个单元，每单元由阅读I(Reading T)、阅读Ⅱ(ReadingⅡ)以及扩展性练习(Extended ActiVities)组成。《新编商务英语精读(4)》旨在寻求语言能力培养和商务英语知识学习的最佳结合点，即在全面培养学生英语语言综合能力的同时，熟悉各种商务活动，了解商务方面的知识。“新编商务英语系列丛书”适用于商务英语专业的学生。《新编商务英语精读(4)》另配录音磁带。

图书封面

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