MBA十日读：英文

内容概要

史蒂文﹒西尔比格，1990年毕业于弗吉尼亚大学达顿商学院，获MBA学位。曾任安达信会计师事务所注册会计师，现任美国HCTV公司资深董事。

书籍目录

Intrduction

DAY 1 Marketing

DAY 2 Ethics

DAY 3 Accounting

DAY 4 Organizational Behavior

DAY 5 Quantitative Analysis

DAY 6 Finance

DAY 7 Operations

DAY 8 Economics

DAY 9 Strategy

DAY 10 MBA Mini-Courses

Research

Public Speaking

Negotiating

International Business

Ten-Day MBA Diploma

MBA Abbreviation Lexicon

Appendix Quantitative Analysis Tables

Bibliography

Index

作者简介

With The Ten-Day MBA in hand,the hallowed doors of the top ten business schools can be opened without the huge tuition checks,without the competition.without sacrificing two years'time and salary.Steven Silbiger has distilled the material of the ten most popular business-school courses taught at Harvard,Stanford,the University of Pennsylvania,the University of Chicago,Northwestern,and the University of Virginia in order to teach readers how to:

・Read and understand financial statements

・Develop effective and comprehensive marketing plans

・Understand accounting rules and methods

・Manage your relationship with your boss

・Formulate corporate strategies

・Understand the present value concept

・Compute the internal rate of return

・Use quantitative techniques to evaluate projects

・Value stock,bond,and option investments

・Perform a Wall Street leveraged buyout analysis

・Obtain information on your competitors

・Recommend valuable operational improvements

・Master the most-used MBA jargon

At the rate of one easy-to-understand chapter a day,this book will enable readers to absorb the material,speak the language,and most impotant,acquire the confidence and expertise needed to get ahead in today's competitive business world.

图书封面

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