国际商务谈判

书籍目录

Chapter Ⅰ An Overview of International Business
Negotiations
Section Ⅰ Concept and Characteristics of International Business
Negotiations
Section Ⅱ Principles of Business Negotiations
Section Ⅲ The Types of International Business Negotiations
Section Ⅳ Forms & Approaches of Business Communication
Chapter Ⅱ The Theories of International Business Negotiations
Section I The Economic Theory
Section II The Basic Psychological Theories of Business
Negotiations
Section Ⅲ Integrative Approach and Win-win Principle
Section Ⅳ Game Theory and the Principle of Good Faith
Section Ⅴ Other Theories
Chapter Ⅲ Personnel Quality, Psychology and the
Negotiation Team Composition
Section Ⅰ Psychology in International Business Negotiations
Section Ⅱ Individual's Psychological Activities During the
International Business Negotiations
Section Ⅲ The Negotiators' Qualities
Section Ⅳ The Negotiation Team Composition
Chapter Ⅳ Culture Differences in International
Business Negotiations
Section Ⅰ Cultural Factors Influencing on Negotiation Styles
Section Ⅱ Cultural Differences in International Business
Negotiations
Section Ⅲ The Business Negotiation Customs and Styles in the Prime
Regions
Chapter Ⅴ Preparations for Business Negotiations
Section Ⅰ The Preparations of Business Negotiations
Section Ⅱ The Information Preparation for Business
Negotiations
Section Ⅲ Business Negotiation Plans
Section Ⅳ Simulated Negotiations
Chapter Ⅵ Business Negotiation Strategies
Section Ⅰ Strategies of Starting Stage
Section Ⅱ Strategies of Offer
Section Ⅲ Strategy of Consultation Stage
Section Ⅳ Strategies on the Stage of Striking a Bargaining
Chapter Ⅶ Communication Skills in Business Negotiations
Section Ⅰ Verbal Language in Business Negotiations
Section Ⅱ The Non-verbal Language in Business Negotiations
Section Ⅲ Words Expressions in Business Negotiations
Chapter Ⅷ Different Forms of Tactics in International
Business Negotiations
Section Ⅰ Negotiation Skills for the Superior
Section Ⅱ Negotiation Skills for the Inferior
Section Ⅲ Negotiation Skills for the Balance
Chapter Ⅸ Risk Prevention in International Business
Negotiations
Section Ⅰ Analysis for the Risks in International Business
Negotiations
Section Ⅱ How to Forecast & Control Risks in International
Business Negotiations
Section Ⅲ Methods to Avert Risks
Chapter Ⅹ Etiquette for International Business Negotiations
Section Ⅰ Summary for Etiquette in International Business
Negotiations
Section Ⅱ Basic Business Etiquette
Section Ⅲ Etiquette for International Business Negotiations
Bibliography

编辑推荐

《国际商务谈判》(英文版)是基于编者多年的教学实践和多次指导学生参加全国大学生商务谈判大赛所积累的经验编写而成。编者从理论和实际相结合的角度，科学地把商务知识、谈判知识、现代沟通的内容及形式融为一体，通过对国际商务谈判策略和技巧的介绍，使学生们了解和掌握国际商务谈判的谋略以及蕴含在其中的时时应考虑到的谈判对方所处的社会、文化背景等内在的因素。书中列举了大量的案例，在为学生们提供国际商务谈判真实情景的同时，以期培养学生分析问题、解决问题的能力和树立团队合作精神。本书由黄伟、钱莉主编。

作者简介

《国际商务谈判》旨在传授国际商务谈判的基础知识，介绍谈判人员在谈判中制胜的策略和技巧，强调案例分析，实用性强。书中不仅阐述了在国际商务实践中如何通过商务谈判的实践掌握技能，还非常注重启发及强化跨文化商务交际的意识和知识。本书内容简明、系统，具有较高的可读性和启发性。

    《国际商务谈判》为高等院校经管类、商务英语专业和英语专业商务方向的教材，也可供相关专业从业人员参考。本书由黄伟、钱莉主编。

图书封面

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