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出版社:清华大学
出版日期:2011-6
ISBN:9787302252801
作者:房玉靖//马国志
页数:230页
书籍目录
Module 1 Office AdministrationUnit 1 Notices and Announcements 1 Part I Having a Clear Picture 1 Part II Showing Your Talent Slightly 3 Part III Opening the Treasure Box 4 Part IV Displaying Your Prowess Fully 9Unit 2 Certificates 11 Part I Having a Clear Picture 11 Part II Showing Your Talent Slightly 13 Part III Opening the Treasure Box 14 Part IV Displaying Your Prowess Fully 18Unit 3 Memos 19 Part I Having a Clear Picture 19 Part II Showing Your Talent Slightly 21 Part III Opening the Treasure Box 22 Part IV Displaying Your Prowess Fully 27Unit 4 Meeting Agenda 28 Part I Having a Clear Picture 28 Part II Showing Your Talent Slightly 30 Part III Opening the Treasure Box 30 Part IV Displaying Your Prowess Fully 34Unit 5 Meeting Minutes 35 Part I Having a Clear Picture 35 Part II Showing Your Talent Slightly 38 Part III Opening the Treasure Box 39 Part IV Displaying Your Prowess Fully 42Unit 6 Business Reports 45 Part I Having a Clear Picture 45 Part II Showing Your Talent Slightly 49 Part III Opening the Treasure Box 50 Part IV Displaying Your Prowess Fully 54 Module 2 Recruitment and EmploymentUnit 7 Job Advertisements 56 Part I Having a Clear Picture 56 Part II Showing Your Talent Slightly 59 Part III Opening the Treasure Box 60 Part IV Displaying Your Prowess Fully 65Unit 8 Job Application Letters 67 Part I Having a Clear Picture 67 Part II Showing Your Talent Slightly 70 Part III Opening the Treasure Box 70 Part IV Displaying Your Prowess Fully 75Unit 9 Resumes 76 Part I Having a Clear Picture 76 Part II Showing Your Talent Slightly 79 Part III Opening the Treasure Box 80 Part IV Displaying Your Prowess Fully 84Unit 10 Letters of Recommendation 86 Part I Having a Clear Picture 86 Part II Showing Your Talent Slightly 88 Part III Opening the Treasure Box 89 Part IV Displaying Your Prowess Fully 92 Module 3 Corporate PromotionUnit 11 Corporate Profiles 93 Part I Having a Clear Picture 93 Part II Showing Your Talent Slightly 95 Part III Opening the Treasure Box 96 Part IV Displaying Your Prowess Fully 102Unit 12 Specifications 104 Part I Having a Clear Picture 104 Part II Showing Your Talent Slightly 106 Part III Opening the Treasure Box 107 Part IV Displaying Your Prowess Fully 111Unit 13 Sales Letters 113 Part I Having a Clear Picture 113 Part II Showing Your Talent Slightly 116 Part III Opening the Treasure Box 117 Part IV Displaying Your Prowess Fully 121Unit 14 Press Releases 123 Part I Having a Clear Picture 123 Part II Showing Your Talent Slightly 126 Part III Opening the Treasure Box 127 Part IV Displaying Your Prowess Fully 132 Module 4 External Corporate CommunicationUnit 15 Letters of Congratulations 134 Part I Having a Clear Picture 134 Part II Showing Your Talent Slightly 136 Part III Opening the Treasure Box 136 Part IV Displaying Your Prowess Fully 141Unit 16 Letters of Sympathy/Condolence 143 Part I Having a Clear Picture 143 Part II Showing Your Talent Slightly 145 Part III Opening the Treasure Box 146 Part IV Displaying Your Prowess Fully 151Unit 17 Complaints and Replies 153 Part I Having a Clear Picture 153 Part II Showing Your Talent Slightly 155 Part III Opening the Treasure Box 156 Part IV Displaying Your Prowess Fully 161Unit 18 Business Visits and Itineraries 163 Part I Having a Clear Picture 163 Part II Showing Your Talent Slightly 166 Part III Opening the Treasure Box 167 Part IV Displaying Your Prowess Fully 172 Module 5 Fundamentals of Business WritingUnit 19 Basic Requirements of Business Writing 173 Part I Having a Clear Picture 173 Part II Displaying Your Prowess Fully 180Unit 20 Word-selecting and Sentence-making 182 Part I Having a Clear Picture 182 Part II Displaying Your Prowess Fully 188Appendix: Reference Key 190References 231
作者简介
《商务英语写作》是《高职高专商务英语专业教材》之一,将写作知识、技能与实际业务活动有机地融合在一起,旨在培养学生的商务英语文本撰写能力。《商务英语写作》共有20个单元,分为5大模块:企业办公管理、招聘与就业、企业宣传、企业对外交流和商务写作基础。每个单元设有4个板块(19单元和20单元设有两个板块):having a clear picture (摸清门道)、showing your talent slightly (初露锋芒)、opening the treasure box (打开百宝箱)、displaying your prowess fully (大显身手),讲练结合,能有效地提高学生商务英语写作能力。
《商务英语写作》可供高职高专商务英语、国际贸易和国际工商管理专业的学生使用,也可供参加各类商务英语考试的考生和国际商贸从业人员参考使用。
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