世纪商务英语·口语教程III

章节摘录

　　As the volume of export orders grows, the exporter mayfind it difficult to maintain direct long-term relationships withmarkets personally. It becomes essential for the exporter to use asales agent to act as a sales "ambassador" to establish anddevelop market contacts and build up a client base with healthcustomer relations.　　Generally speaking, there are two kinds of sales agents: theCommission Agents and the Distributors, both have their ownmerits and demerits.　　Commission Agent:　　A commission agent is essentially a person appointed by the exporter to maintain adirect relationship with customer. The commission agent does not buy and sell the goodsbut merely locates business opportunities for the exporter and negotiates and concludesdeals on behalf of the exporter. Working on a fixed salary or commission, the commissionagent normally carries no inventory or credit risk.　　Distributor:　　A distributor, usually a wholesaler or a local importer, buys goods outright from theexporter and then sells them to the customer at a profit. The distributor usually representsthe interest of the exporter in a specified territory or region for an agreed range ofproducts. The distributor holds, stock and looks after local publicity and sales promotion.With a distributor, a more direct and deeper market penetration can be achieved, and, ifthe distributor is well-known, this choice of sales agent can be an effective way of securinga quick entry for the product in the local market.

书籍目录

Unit 1　Market Research and AnalysisUnit 2　Sales PromotionUnit 3　Trade FairUnit 4　Brand PowerUnit 5　Corporation IntroductionUnit 6　InvitationUnit 7　Visiting a PlantUnit 8　Making an InquiryUnit 9　Offer and Counter-offerUnit 10　Commission

作者简介

《世纪商务英语:口语教程(专业篇1)(第3版)》是普通高等教育“十一五”国家级规划教材，也是新世纪高职高专教材编委会组编的商务英语类课程规划教材之一。这是一套由高职高专商务英语教学一线的优秀骨干教师为主体编写的高职高专商务英语口语教材，旨在最大限度地适应高职高专学生英语基础与培养目标的要求，努力缩小高职高专商务英语教材与商务英语教学中存在的差距。

为了进一步将高职高专英语课程倡导的“学一点，会一点；会一点。用一点”的教学指导思想贯彻到教材编写中，实现“实用为主，够用为度”的教学目标，突出学生的主体作用，调动学生的学习兴趣，循序渐进地培养学生的英语交际能力，我们对这套教材进行了修订，删除了陈旧话题，重新选材，梳理章节内容。

图书封面

---

 世纪商务英语·口语教程III下载

---