商务英语高级教程

书籍目录

UNIT ONE  Text The Introduction of Economics  Further Reading People Respond to IncentivesUNIT TWO  Text Thinking Like an Economist  Further Reading Why Economists DisagreeUNIT THREE  Text What Is a Market?  Further Reading Market Price in Competitive and Non-competitive MarketUNIT FOUR  Text Speculators and Markets  Further Reading Speculators and MarketsUNIT FIVE  Text The Development of China s Service Sector  Further Reading Problems in China s Service SectorUNIT SIX  Text The Management Functions  Further Reading ControllingUNIT SEVEN  Text Marketing: General Mills Introduces a New Product  Further Reading Consumer PreferencesUNIT EIGHT  Text Why Business Smarts Are Investing Smarts  Further Reading Investments That Pay Today — and TomorrowUNIT NINE  Text Making More Money at Work — CNN s Gerri Willis Offers   Five Tips on How to Fatten Your Paycheck  Further Reading Your Portfolio: 4 Moves for 2006—Don't Guess Whether the Big Risk Is Inflation or Recession. Be Ready for BothUNIT TEN  Text The Value of Information  Further Reading The Value of Information in the Dairy IndustryUNIT ELEVEN  Text Information and Consultation  Further Reading More Emphasis on ProcessUNIT TWELVE  Text Employee Relations: Motivation and Morale  Further Reading Needs of WorkersUNIT THIRTEEN  Text The World after Textile Quotas  Further Reading U.S. Officials Hail Textile Agreement with ChinaUNIT FOURTEEN  Text Evolution of the Payments System  Further Reading Money in the U.S. EconomyUNIT FIFTEEN  Text What Is the Dow Jones Industrial Average， Anyway?  Further Reading Equity Securities: Common Stock

作者简介

《商贸英语高级教程1》内容简介：本系列教材为引进改编教材，原系列教材是非常成熟的商务英语系列教材，改编后可适应我国高校教学的需要。该系列教材语言素材真实，相关教学和学习资源配套完整。共4级，每一级都有学生用书、练习册、教师用书、试题库和录音带，此外配有教学录像，并提供网站支持。另外还编有《国际管理》、《商法》、《银行与金融》和《商务英语语法与用法》。

本系列教材话题紧跟国际经济发展形势，循序渐进地训练学生用英语进行调研分析、归纳总结和使用正确语体作书面或口头表述的能力。既可以帮助在校生了解真实的商务环境和话题，学习地道的商务英语；也可以帮助从事各种经济活动的商务人员通过语言技能综合训，较快地提高语言能力。

可作为英语专业商务英语方向基础阶段课程教材，也可作为在职人员进修商务英语高级课程教材或社会培训之用。

图书封面

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