新编商务英语

书籍目录

Unit One What's a Business For?PreviewTextWriting AssignmentFurther ReadingNegotiating the Spirit of the DealUnit Two They're Not Employees, They're PeoplePreviewTextWriting AssignmentFurther ReadingHow to Stay Stuck in the Wrong CareerUnit Three Finding Your Innovation Sweet SpotPreviewTextWriting AssignmentFurther ReadingA New Type of PractitionerUnit Four Inside MicrosoftPreviewTextWriting AssignmentFurther ReadingIs Silencing Killing Your Company?Unit Five Pricing and the Psychology of ConsumptionPreviewTextWriting AssignmentFurther ReadingIs Loyalty Profitable?Unit Six The Hidden Challenge of Cross-border NegotiationsPreviewTextWriting AssignmentFurther ReadingNegotiating Without a NetUnit Seven Catching the TidePreviewTextWriting AssignmentFurther ReadingThe Trouble With BanksUnit Eight Cyber AlertPreviewTextWriting AssignmentFurther ReadingPassage One The No-Payment PlanPassage Two When You Absolutely, Positively Don't Want It StolenUnit Nine What Becomes an Icon Most?PreviewTextWriting AssignmentFurther ReadingThree Questions You Need to Ask About Your BrandUnit Ten The Trouble I've SeenPreviewTextWriting AssignmentFurther ReadingPredictable Surprises: The Disasters You Should Have Seen ComingKeysGlossary

作者简介

《新编商务英语》的主副课文以及案例几乎全部选自近两两年的本领域顶级刊物，反映了当代最新的商务理念和实务。

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